1. What is entrepreneurship? How would you define it according to the readings, videos, and class discussions? 2. According to the article, Viewing marketing through entrepreneurial mindset: A systemi

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1. What is entrepreneurship? How would you define it according to the readings, videos, and class discussions?

2. According to the article, Viewing marketing through entrepreneurial mindset: A systemic review, what does the research say about the entrepreneurial mindset, and from your view, do you think it has value? Make sure to identify what was said and use APA when citing the researcher.

3. Define and compare the three types of entrepreneurship mentioned in the readings and discussed in class (Social Entrepreneurship, Neuro-Entrepreneurship, and Sustainable Entrepreneurship). Then explain which one is your least favorite and why? Then which is your favorite, and why?

4. In the Neuro- entrepreneurship article, what was something the researcher discussed or highlighted that you disagreed with? Make sure to identify what was said and use APA when citing the researcher. Then explain your thinking using other research making sure to cite your research again.

5. In the Sustainable Entrepreneurship article, what was something the researcher discussed or highlighted that you disagreed with? Make sure to identify what was said and use APA when citing the researcher. Then explain your thinking using other research making sure to cite your research again.

6. In the Social Entrepreneurship article, what was something the researcher discussed or highlighted that you disagreed with? Make sure to identify what was said and use APA when citing the researcher. Then explain your thinking using other research making sure to cite your research again.

7. The Gender and Entrepreneurship article discusses why gender is so important. Make sure to identify what was said and use APA when citing the researcher.

8. Discuss your reaction to the gender videos (The surprising neuroscience of gender inequality and The real reason female entrepreneurs get less funding, which video stood out the most (i.e., gender and investing gender and creativity)? Which video made you say- oh wow, that’s not good; that needs to change, or more people need to know about this to make a change, and why?

9. Is it necessary to consider law and ethics in creating a startup? What about having a set of core values or a code of conduct on how you do business (i.e., manufacturing, logistics) to ensure no harm to people and the planet?

10. From the video, Let’s go all-in on selling sustainability and The business logic of sustainability; which video stood out the most to you? What did you learn from both videos? Why is it essential to consider incorporating a sustainability model at the beginning of the startup design stage?

1. What is entrepreneurship? How would you define it according to the readings, videos, and class discussions? 2. According to the article, Viewing marketing through entrepreneurial mindset: A systemi
Roles of Neuroentrepreneurship Name Institutional Affiliation Roles of Neuroentrepreneurship One of the significant interests of various business people in entrepreneurship study is determining the likely economic development prospects that entrepreneurs can provide. Neuroentrepreneurship can be understood as the study of the behavior of entrepreneurship with the involvement of technology-related techniques. There exist literature-related ideas from neuroscience and entrepreneurship studies, but the meanings and the interconnections are inconsistent. The investigators in entrepreneurship are working tirelessly to discover new methods of identifying and encouraging entrepreneurs on how they can perform better. To effectively solve and come up with a better response, the techniques of neuroscience such as neuroeconomics, neuropoietic, and neuromarketing are required. With this information, it is significant to understand the roles of neuroentrepreneurship. Neuroentrepreneurship provides the idea of using various desired business tools in identifying the currently acknowledged theoretical opinions on entrepreneurial behavior. Various organizational researchers have teamed up with neuroscientists to scientifically identify how entrepreneurs’ brains operate and how their neural mechanisms are distinct from others. As a currently and rapidly emerging field, neuroentrepreneurship has already dwelled on conscious and unconscious techniques behind entrepreneurial behaviors and propensities. The neuro-approach attached to entrepreneurship behaviors, however, varies from one entrepreneur to another as per their disparities in origins, involving family, region, demography, sociological, culture, and education (Pablo, 2021). Neuroscience tools and neuroentrepreneurship approach further caries an exciting potential that assists in experimenting with the new hypothesis in business and the significance of triggering theatrical variations in the current idea of entrepreneurial behavior. Consequently, the applied neuroscience techniques, majorly involving neuromarketing, basically address the emotional dimension of customers instead of long-term impacts. Neuroentrepreneurship provides basic knowledge of understanding the process of entrepreneurial decision-making concerning the successful application of literature (Pablo, 2021). For instance, the Japanese maker Toyota Motors successfully prioritized suggesting solutions to men with midlife challenges with luxury motor vehicles. Suppose the world market competition increases very fast. In that case, the entrepreneurs must be in a position to understand the cognitive as well as neural techniques that have a driving influence on their decision-making process. This will enable them to develop their business easier and more successfully. It is also clear that most successful business individuals tend to have spontaneous and genetic abilities to overcome various business challenges. This enables multiple business organizations, entrepreneurs with talented advertising specialists, and successful marketers to cognitively understand consumer needs and respond to them on time. Conclusively, neuroentrepreneurship has become a famous interdisciplinary area that aims to identify the entrepreneurial mindset. According to Pablo (2021), enough identification and creation of the entrepreneurial cognitive and neural processes will help business researchers to give their opinion on the more efficient decision-making process that shall create the way for a higher level of business success. Through this, entrepreneurs can focus on short-term and long-term investments, which shall be tested scientifically. Predictably, the neuroscientific methods and approaches may result in effective decision-making processes for more profitable and sustainable results, including in a hostile competitive environment. A proper understanding of the entrepreneurial decision-making process would be essential for learning and guiding business people in diverse sectors. Reference Pablo Martin de Holan (2013). It’s all in your head: Why we need neuroentrepreneurship;. Journal of Management Inquiry, 23(1), 93-97. https://dergipark.org.tr/en/download/article-file/1449123
1. What is entrepreneurship? How would you define it according to the readings, videos, and class discussions? 2. According to the article, Viewing marketing through entrepreneurial mindset: A systemi
Sustainable Entrepreneurship Sustainable entrepreneurship has been defined as “an entrepreneurial activity that creates value for society by addressing a social or environmental need, while also being financially sustainable” (Tunçalp & Yıldırım, 2015, p. 2). In other words, sustainable entrepreneurship is about creating social or environmental value in a financially sustainable way. There is a growing body of research on sustainable entrepreneurship, which has been further spurred by the United Nations’ Sustainable Development Goals. This research has looked at various aspects of sustainable entrepreneurship, including its definition, antecedents, and outcomes. However, one area that has received relatively little attention is the business landscape of sustainable entrepreneurship. In other words, what are the different types of businesses that can be classified as sustainable entrepreneurship? To address this gap, Tunçalp and Yıldırım (2015) conducted a comprehensive review of the sustainable entrepreneurship literature. They identified and classified different types of businesses that can be considered sustainable entrepreneurship based on three dimensions: The kind of impact the company has (i.e., social, environmental, or both). Companies can have a positive social impact. This can entail donating to causes that are beneficial to society. For instance, a company can support community projects that are geared towards protecting the environment. Moreover, a firm can donate financial resources to assist community members in preparing for natural disasters that are likely to occur in a given area. The type of business model used (i.e., impact-first or profit-first). Some businesses make it their priority to ensure profit comes first. They do so without caring about the changes that the activities they undertake bring to the environment. On the other hand, some firms ensure that the environment is protected above anything else. It is advisable for companies to protect the environment by being more sustainable to realize long-term success. The stage of development of the business is in (i.e., start-up, scale-up, or mature). Companies that have just begun operations can be termed start-ups. Those that have conquered the market and have operated for many years are termed as mature. Additionally, they have products or services that are widely recognized and possess a loyal customer following. Mature companies tend to have steady and slow growth and face a lot of competition from their rivals. Paying dividends and boosting profits through various means like efficiency improvements and cost cuts are associated with mature companies. The authors found that most businesses classified as sustainable entrepreneurship were start-ups focused on social or environmental impact with a profit-first business model. However, many companies classified as sustainable entrepreneurship were scale-ups or mature businesses with a social or environmental focus and an impact-first business model. This suggests that sustainable entrepreneurship is not just about start-ups but also companies of all sizes and stages of development. Moreover, it is not just about businesses focused on making a profit but also about businesses focused on creating a social or environmental impact. In conclusion, the business landscape of sustainable entrepreneurship is diverse. It includes businesses of all sizes and stages of development, with a social or environmental focus and a profit-first or impact-first business model. Reference Tunçalp, D., & Yıldırım, N. (2015). Sustainable entrepreneurship: Mapping the business landscape for the last 20 years. Journal of Business Vent

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