4 5 page paper on amazon

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Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.

Address the following:

  • Concentration:
    • Increasing the current customers’ rate of use
    • Attracting competitors’ customers
  • Market Development
    • Opening additional geographic markets
    • Attracting other market segments
  • Product Development
    • Developing new product features

Additional Requirements:

– APA Format

– At least three scholarly references

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