audience discussion

Imagine that a new person who holds an important position (CEO, department supervisor, etc.) has been hired at your workplace. This information has to be conveyed to a variety of audiences. Think about 3 different groups that would need to know (e.g. physicians, clients, other staff) and different ways the information could be communicated (Facebook page, email, etc.).

  1. In your first post, describe the 3 different ways you would communicate this information to the 3 different audiences (name them). How would the language, tone or other elements you use in each method differ?
    • Note: “meet and greet” or “luncheon” examples are not acceptable formats for introducing the new employee in this scenario. Because this is a writing class, your introductions must use written formats.
  2. Respond to two classmates, critiquing their choices of methods or elements of each method.

Answer to first classmate:

Working at an orthopedic clinic, a new employee hire who holds an important position is a new orthopedic doctor. Three groups that would need to know about this are the existing doctors, staff and patients.

With the existing doctors, I would send them an e-mail informing them of the new hire. The language would be direct, including their credentials and starting date. The tone would be more casual and include the new doctor’s contact info.

As far as the staff goes, they would receive fliers/placards announcing the hire of a new doctor. The language of these would include a glimpse of the doctors personal life, schooling and previous work experience. This would help the staff have a better understanding of doctor they will be working under. The tone would be professional, but with a sense of optimism that the new doctor will add great value to the team.

In today’s world the most efficient way to inform patients about the new doctor is social media. Facebook and Twitter are the most used media sites, and having an add run on both is how to affectively reach current and future patients. Not a social media site, but the clinic’s own web page would also include the announcement of our new doctor.

Answer to second classmate:

There is a new Director of Rehabilitation in an outpatient setting for a company that has multiple locations. Three groups that would need to know this include: current referring physicians, upper management (CEO, board of directors, etc.), and direct reports within the rehab department.

Physicians would receive a brief informative email. It would be straight to the point and would include the rehab director’s name, credentials, contact information, and any areas they may specialize in. As many physicians are very busy it would not include an excess information or specific background information for the individual. A link to a biography could be included if the physician chooses to acquire more information.

To inform upper management I would post a brief biography along with the role of the new rehab director and potentially a photograph on a company web page that is used specifically for such introductions.

Direct reports in the rehab department would receive a group message through google hangouts informing them of the start date and name of the new director. The message would be very casual and would allow employees to ask questions. Each facility would also receive a flier including a brief introduction and previous work experience of the new director. It would also include specific dates that the new hire would be stopping at each clinic for an in person introduction. Employees in the rehab department would also have access to the new hire web page.