international market entry plan 1

ASSESSMENT 3: REPORT – INTERNATIONAL MARKET ENTRY PLAN (PART B)

Due date: Time: Value: Length: Based on:

Sunday, 27 May 2018
23:59 hours (Australian Eastern Standard Time)
15%
1200 ± 10%
Modules 9-12
Learning outcomes 1-3
Electronically through MyLO Assignment Submission Folder

Submission:
Before attempting this assignment:

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Ensure the ‘Assessment’ section in this Unit Outline is read and understood. If you have any questions, please do not hesitate to contact the lecturer.

Ensure you understand the assignment question(s) and/or tasks. Once again, consult your lecturer should you be unsure of any matters.

Note: All students are required to submit this assignment to be eligible to undertake the final unit examination.

Task description & requirements

This assessment builds on the report you submitted for assessment 2. Based on the scenario you selected, as well as feedback from your assessment 2 submission and the ongoing research and analysis you have been conducting for your Market Entry Plan, your second report to your firm’s senior management team is to focus on your applied understanding of how firms investigate countries, markets and industries for potential internationalisation opportunities and how relevant international trade and investment theory and concepts explain such strategies.

For this assessment, you need to complete the following tasks:

  1. What conclusions have you reached about suitable market entry options for your firm? How and why? In answering the question, you need to discuss the relevant international trade and investment theories, concepts, processes and research that help explain and support the internationalisation strategy you will recommend for your firm. [9 Marks]
  2. Discuss the factors that need to be considered when developing criteria for selecting suitable strategic business partners and determining sales potential, for your firm to realise the Market Entry Plan you recommend. [6 Marks]

See the report assessment criteria sheet on the following page for information about the

criteria and the standards by which your work will be judged.
Department of Maritime and Logistics Management – JNB512 International Trade 19

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Assignment feedback form

Unit code: JNB512 Unit title: International Trade Assessment No.: Three Student: ID: Grade/Mark:

Assessment criteria

High Distinction*

Distinction*

Credit*

Pass*

Fail*

Quality of Research

Highly effective use of a variety of relevant sources to support discussion and analysis.

Very good use of a variety of sources to support discussion and analysis.

Reasonable use of some sources to support discussion and analysis.

Limited use of sources to support discussion and analysis.

No evidence of research

Market entry options are recommended.

The market entry options are clearly and accurately recommended and explained.

The market entry options are clearly recommended and explained.

The recommendation and explanation of the market entry options are reasonably clear.

The recommendation and explanation of the market entry options are sometimes unclear and inaccurate.

No/or irrelevant recommendation and explanation of the market entry options.

Market entry options are justified by relevant international trade and investment theories, concepts, and processes.

Clear and comprehensive discussion of the relevant international trade and investment theories, concepts, and processes.

Clear discussion of the relevant international trade and investment theories, concepts, and processes.

Reasonably clear discussion of the relevant international trade and investment theories, concepts, and processes.

Limited discussion of the relevant international trade and investment theories, concepts, and processes.

No/or irrelevant discussion of the relevant international trade and investment theories, concepts, and processes.

Discuss factors for developing criteria for selecting suitable strategic business partners and determining sales potential.

Clear and comprehensive discussion of the factors.

Clear discussion of the factors.

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Reasonably clear discussion of the factors.

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Limited discussion of the factors.

No/or irrelevant discussion of the factors.

Assignment is communicated in academic writing.

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Writing is very accurate and clear regarding structure, expression, grammar, spelling & presentation.

Writing is mostly very accurate and clear regarding structure, expression, grammar, spelling & presentation.

Some inaccuracies and/or lack of clarity are present regarding structure, expression, grammar, spelling & presentation.

Significant inaccuracies and/or lack of clarity regarding structure, expression, grammar, spelling & presentation.

Highly inaccurate and/or unclear structure, expression, grammar, spelling & presentation.

Text is fully referenced. All in- text references/citations and end of references are accurate as per UTAS Library Harvard Referencing Guide.

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Referencing is mostly accurate and consistent as per UTAS Library Harvard Referencing Guide.

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Some inconsistent and inaccurate referencing as per UTAS Library Harvard Referencing Guide.

Inconsistent and inaccurate referencing as per UTAS Library Harvard Referencing Guide.

No referencing or highly inconsistent and inaccurate referencing as per UTAS Library Harvard Referencing Guide.

* Please note that the criteria listed above are not necessarily of equal weighting, nor are they all-inclusive; they give an indication of your performance.