Assume that you are the marketing manager of Detroit Bikes. Develop a marketing strategy and plan to match Detroit Bike’s growth projections and goals, considering that the company is still a long w
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Assume that you are the marketing manager of Detroit Bikes. Develop a marketing strategy and plan to match Detroit Bike’s growth projections and goals, considering that the company is still a long way from achieving sales of 50,000 bikes per year.
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The quality of your marketing strategy and plan is important. Please avoid general marketing statements or unrealistic strategies. Your strategy/plan must be justified and rationalized well by available information in the case as well as your critical thinking and marketing knowledge.
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