Brand Analysis Assignment

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Directions

For this assignment you are to identify your favorite brand as a consumer and develop a detailed analysis that will discuss your loyalty to the brand and why other consumers would also identify with this brand.

You will also identify at least two competitors to your brand and define what you believe to be the competitive advantages of your brand as compared to the competition.

Be sure to provide a copy of the logo and any tag lines that support your brand. You can use the following thoughts to direct your analysis:

  • What is a brand?
  • Why is a brand important?
  • What is your favorite brand?
  • Why do people support your brand?

Write a 3-5 page paper addressing these questions. You will submit a copy in the drop box.

You are expected to appropriately cite all references and to use APA writing style guidelines. The body of your paper (not including title page, reference list, tables or illustrations) will be 3-5 pages in length, double-spaced in 12-point Times New Roman font. Header, footer and margins will be 1 inch, left justified.

Please be sure to cite other’s ideas and not to claim other’s work as your own through lack of citation.

Please ensure that your essay is free of misspellings, typographical and major grammatical errors. You will lose points for these mistakes.

Rubric

Assignment Rubric

Assignment Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeCritical Thinking

30.0 to >19.0 pts

Excellent

Creative product idea or presentation that is clear, relevant, and insightful. It goes beyond the base requirements and reflects strong content knowledge, application, and synthesis.

19.0 to >9.0 pts

Proficient

Creative product idea or presentation is clear, relevant, and insightful. It goes beyond the main points and examples; it also reflects strong content knowledge and synthesis.

9.0 to >4.0 pts

Approaching Proficiency

Idea is unclear and irrelevant. It includes the main points and examples of major points.

4.0 to >0 pts

Insufficient

Concept is vague, not relevant, and off topic.

30.0 pts

This criterion is linked to a Learning OutcomeSubmission

10.0 to >7.0 pts

Excellent

Assignment submitted on time.

7.0 to >5.0 pts

Proficient

Assignment submitted 1-2 days late.

5.0 to >2.0 pts

Approaching Proficiency

Assignment submitted 3 days late.

2.0 to >0 pts

Insufficient

Assignment submitted 4 days late.

10.0 pts

This criterion is linked to a Learning OutcomeGrammar and Usage

10.0 to >7.0 pts

Excellent

No significant errors (2 or fewer minor errors).

7.0 to >5.0 pts

Proficient

Contains 1-3 significant errors.

5.0 to >2.0 pts

Approaching Proficiency

Contains 4-6 significant errors.

2.0 to >0 pts

Insufficient

Poorly written with extensive errors in grammar and usage.

10.0 pts

Total Points: 50.0

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