BUS 505 – Bid Strategy

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Required Resources

Feldman, Steven W. (2016). Government contracts in a nutshell (6th ed.). St. .Paul, MN: LEG, Inc. d/b/a West Academic.

Osborne, S. (2011). Winning government business: Gaining the competitive advantage (2nd ed.). Vienna, VA: Management Concepts.

Supplemental Resources

Federal Business Opportunities. (2013). General format. Retrieved from https://www.fbo.gov/

Find RFP. (2013). General format. Retrieved from http://www.findrfp.com/

Office of Government Contracting. (2013). General format. Retrieved from http://www.sba.gov

The RFP Database. (2013). General format. Retrieved from http://www.rfpdb.com/

Assignment 2: Bid Strategy

Worth 150 points

Provide a bid strategy using the same firm and scenario from the first assignment.

Write a five (5) page paper in which you:

  • Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’s mission or strategic plan.
  • Create a bid decision evaluation form, select a total of five (5) criteria of the firm’s current marketing position, and then score against the requested opportunity using the example on Figure 7.1 described in Chapter 7 of the textbook.
  • Develop a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs).
  • Identify three (3) risks of the bid strategy and then develop three (3) opportunities to mitigate each risk.
  • Use at least four (4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Determine the required actions to enable a firm to be able to participate in the federal government contracting actions.
  • Formulate strategies for business development to be competitive in the federal acquisition market.
  • Use technology and information resources to research issues in business strategies and proposals.
  • Write clearly and concisely about business strategies and proposals using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 150

Assignment 2: Bid Strategy

Criteria

Unacceptable
Below 70% F

Fair
70-79% C

Proficient
80-89% B

Exemplary
90-100% A

1. Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’ s mission or strategic plan.
Weight: 20%

Did not submit or incompletely reviewed the action plan from the first assignment and did not submit or incompletely created a future plan that is consistent with federal procurement opportunity’ s mission or strategic plan.

Partially reviewed the action plan from the first assignment and partially created a future plan that is consistent with federal procurement opportunity’s mission or strategic plan.

Satisfactorily reviewed the action plan from the first assignment and satisfactorily created a future plan that is consistent with federal procurement opportunity’s mission or strategic plan.

Thoroughly reviewed the action plan from the first assignment and thoroughly created a future plan that is consistent with federal procurement opportunity’s mission or strategic plan.

2. Create a bid decision evaluation form, select a total of five (5) criteria of the firm’s current marketing position, and then score against the requested opportunity using the example on Figure 7.1 described in Chapter 7 of the textbook.
Weight: 25%

Did not submit or incompletely created a bid decision evaluation form, selected a total of five (5) criteria of the firm’s current marketing position, and then did not submit or incompletel scored against the requested opportunity using the example on Figure 7 7.1 described in Chapter 7 of the textbook.

Partially created a bid decision evaluation form, selected a total of five (5) criteria of the firm’s current marketing position, and then partially scored against the requested opportunity using the example on Figure 7 7.1 described in Chapter 7 of the textbook.

Satisfactorily created a bid decision evaluation form, selected a total of five (5) criteria of the firm’s current marketing position, and then satisfactorily scored against the requested opportunity using the example on Figure 7 7.1 described in Chapter 7 of the textbook.

Thoroughly created a bid decision evaluation form, selected a total of five (5) criteria of the firm’s current marketing position, and then thoroughly scored against the requested opportunity using the example on Figure 7 7.1 described in Chapter 7 of the textbook.

3. Develop a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs).
Weight: 20%

Did not submit or incompletely developed a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs).

Partially developed a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs).

Satisfactorily developed a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs).

Thoroughly developed a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs).

4. Identify three (3) risks of the bid strategy and then develop three (3) opportunities to mitigate each risk.
Weight: 20%

Did not submit or incompletely identified three (3) risks of the bid strategy and then did not submit or incompletely developed three (3) opportunities to mitigate each risk.

Partially identified three (3) risks of the bid strategy and then partially developed three (3) opportunities to mitigate each risk.

Satisfactorily identified three (3) risks of the bid strategy and then satisfactorily developed three (3) opportunities to mitigate each risk.

Thoroughly identified three (3) risks of the bid strategy and then thoroughly developed three (3) opportunities to mitigate each risk.

5. 4 references
Weight: 5%

No references provided.

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements
Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present

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