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Ashford 6: – Week 5 (Apr 02 – Apr 08) Overview Assignment Due Date Format Grading Percent Corporate Social Responsibility Day 3 (1st post) Discussion 4 Marketing Ethics and Children Day 3 (1st post) Discussion 4 Week Five Quiz Day 6 Quiz 6 Final Paper Day 7 Assignment 16 Note: The online classroom is designed to time students out after 90 minutes of inactivity. Because of this, we strongly suggest that you compose your work in a word processing program and copy and paste it into the discussion post when you are ready to submit it. Learning Outcomes This week students will: Explain ethical marketing and apply this to the concept of corporate social responsibility. Explain the value of marketing in the market place. Introduction This week focuses on social responsibility of business in the market place and ethical marketing. Students will explore the ethical role of marketers as it relates to corporate social responsibility and marketing. Students will also focus on the value of marketing in the market place. Students will prepare a Final Paper that represents the cumulative knowledge obtained throughout the course. Required Resources Required Text Read the following chapters in Principles of Marketing: Chapter 10: Responsible Marketing Discussions To participate in the following discussions, go to this week’s Discussion link in the left navigation. Corporate Social Responsibility The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your departmentâ€™s responsibility related to these issues. You must use the text and at least one additional scholarly source. Guided Response: Review several of your peersâ€™ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations. Provide examples that support your peersâ€™ explanations or that provide a different perspective. Marketing Ethics and Children Describe ethical considerations with regard to marketing to children. When the marketersâ€™ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. You must use the text and at least one additional scholarly source. Guided Response: Review several of your peersâ€™ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations. Provide examples that support your peersâ€™ explanations or that provide a different perspective. Quiz To complete the following quiz, go to this week’s Quiz link in the left navigation. Week Five Quiz This quiz consists of 10 questions. The amount of time the quiz will take to complete will vary by individual. Assignment To complete the following assignment, go to this week’s Assignment link in the left navigation. Final Paper Focus of the Final Paper The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight to ten-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application. Assuming the role of Marketing Manager, select a product that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: 1. Describe the product by analyzing its customer value equation it offers in terms of the four utilities of customer value. 2. Explain how the marketing process will be applied to the promotion of the product youâ€™ve selected. How would you develop, execute and measure a campaign for this product? 3. Applying your knowledge of the four pâ€™s of the marketing mix, describe how you would apply the segmentation, targeting, and positioning (STP) approach to market the product, and how you might incorporate the Customer Relationship management (CRM) philosophy into your marketing program. 4. Analyze and explain the major environmental facts and trends in those countries that might affect sales of the product? 5. Who are currently the largest customers of the product in its home market, and who would be its likely customers abroad? 6. Analyze the competition of the product category in the foreign market youâ€™ve identified. Describe the nature of competition in that product category. 7. Describe the U.S. and international ethical marketing considerations. Writing the Final Paper The Final Paper: 1. Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center. 2. Must include a title page with the following: a. Title of paper b. Studentâ€™s name c. Course name and number d. Instructorâ€™s name e. Date submitted 3. Must begin with an introductory paragraph that has a succinct thesis statement. 4. Must address the topic of the paper with critical thought. 5. Must end with a conclusion that reaffirms your thesis. 6. Must use at least five scholarly references beyond the course text. 7. Must document all sources in APA style, as outlined in the Ashford Writing Center. 8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center. Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.