Case analysis: Gillette, assignment help

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“Case Analysis: Gillette”

Read
Case 16: Gillette found in textbook Appendix and
Write a paper that answers the
following questions. 

  1. Evaluate product innovation at Gillette throughout its
    history. Has Gillette been a victim of its own success?
  • Has product innovation in the
    wet-shaving market come to an end? 
  • Explain.
  • What do you make of the razor wars, first between
    Gillette and Schick, and now with online competitors?
    • Does Gillette face a serious
      threat from competitive inroads? 
    • Explain. 
  • What actions would you recommend over the next five
    years that could help Gillette maintain its worldwide dominance in
    the shaving market?
    • What specific
      marketing program decisions would your recommend?
    • Should Gillette be worried about
      its pricing strategy?
    • If so, what strategies would you
      recommend

    Within
    your paper/analysis be sure to address the following:

    • Each
      question should be at least 1 page in length.
    • Include
      a title page. 
    • Your
      analysis/paper should be written in your own words. When completing your
      assignments all spelling, punctuation, grammar, formatting, and citations
      should be written in APA style.  Please see your instructor for any
      further instructions.

    Grading
    Criteria Assignments

    Maximum
    Points

    Meets
    or exceeds established assignment criteria

    40

    Demonstrates
    an understanding of lesson concepts

    20

    Clearly
    presents well-reasoned ideas and concepts

    30

    Uses
    proper mechanics, punctuation, sentence structure, spelling, and APA style

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