Throughout this course you will prepare a comprehensive
2,500-word financial analysis (excluding tables, figures, and addenda) of a
chosen company following the nine-step assessment process detailed in the
resource Assessing a
Company’s Future Financial Health. This analysis will be
composed of four separate component assignments in Topics 2, 4, 6, and 8.
Study Instructions: Overall
In this topic you will
select a publicly traded company and submit the name of the company to the
instructor for approval by the end of the topic. Note: You will need to have
this step finalized before you can complete the assignment detailed below, so
it is in your best interest to select and obtain approval as soon as possible.
Select a company that is
public and enjoys extensive analyst coverage (e.g., Apple, GE, Southwest
Airlines, Walgreen, Exxon Mobile) to insure access to sufficient financially
oriented material regarding your chosen company. The more information
available, the easier it will be to perform the financial analysis.
As you move through the
nine steps in conducting your analysis, you will research the market at each
step for relevant data on your chosen company, including analyst reports and
market information. Disclose all assumptions you are making in the case study
(e.g., revenue growth projections, expense controls) and provide supporting
reasons and evidence behind those assumptions. As your case study analysis
develops over the span of the course, you will synthesize the research data and
outcomes of the nine-step assessment process in order to assess the long-term
financial health of the chosen company.
For this assignment,
apply the following two steps of the nine-step assessment process to develop a
500-word analysis of the company you have selected and which has been approved
by your course instructor:
of Fundamentals: Goals, Strategy, Market, Competitive Technology,
Regulatory, and Operating Characteristics
of Fundamentals: Revenue Outlook
You will be required to resubmit this assignment, revised to incorporate all
instructor feedback, along with the other three component assignments as one
comprehensive submission in Topic 8. To save time later in the course, consider
addressing any feedback soon after this assignment has been graded and returned
Prepare this assignment
according to the guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to
submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.