Critical Process Paper

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Analyze ONE of the following topics:

1. Should alcohol, tobacco, fast food and/or pharmaceutical advertising be prohibited? Make a case for and against.

2. Select TWO public service announcements from the Ad Council ( Link) and make an argument for or against their effectiveness. What issue would you create a psa for?

3. Analyze any recent public relations campaign.

4. Discuss the cultural and economic influence of the Walt Disney Company.

Critical process papers should be written as a formal paper with an introduction, clear thesis statement, body paragraphs discussing the topic, and a strong conclusion. I’m interested in reading about what you have to say about the topic, so don’t rely too heavily on outside sources. If you do choose to quote an outside source, make sure to include an in-text citation and full citation at the end of the paper. MLA or APA format should be used for the paper. For more information about proper formatting, please visit the Purdue OWL online resource: Research and Citation Resources.

Critical process papers should be double spaced, 10-12 point font, and 4-5 pages in length. If you have any questions, please feel free to email me.

Rubric

MAC 143- Critical Process Paper

MAC 143- Critical Process Paper

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeStimulating IdeasThe writing: • focuses on a specific topic clearly expressed in a thesis statement. • contains specific facts, examples, and quotations to support the thesis. • displays critical thinking. • thoroughly informs and engages the reader.

40.0 to >30.0 pts

All Criteria Met

The writing: • focuses on a specific topic clearly expressed in a thesis statement. • contains specific facts, examples, and quotations to support the thesis. • displays critical thinking. • thoroughly informs and engages the reader.

30.0 to >20.0 pts

Meets 3 of 4 Criteria

The writing: • focuses on a specific topic clearly expressed in a thesis statement. • contains specific facts, examples, and quotations to support the thesis. • displays critical thinking. • thoroughly informs and engages the reader.

20.0 to >10.0 pts

Meets 2 of 4 Criteria

The writing: • focuses on a specific topic clearly expressed in a thesis statement. • contains specific facts, examples, and quotations to support the thesis. • displays critical thinking. • thoroughly informs and engages the reader.

10.0 to >0.0 pts

Meets 1 of 4 Criteria

The writing: • focuses on a specific topic clearly expressed in a thesis statement. • contains specific facts, examples, and quotations to support the thesis. • displays critical thinking. • thoroughly informs and engages the reader.

0.0 pts

Meets 0 of 4 Criteria

The writing : • focuses on a specific topic clearly expressed in a thesis statement. • contains specific facts, examples, and quotations to support the thesis. • displays critical thinking. • thoroughly informs and engages the reader.

40.0 pts

This criterion is linked to a Learning OutcomeVoiceThe writing: • employs a level of language suitable for the topic and audience • shows the writer’s commitment to the topic • explains or defines unfamiliar or complicated terms • includes unbiased, fair language appropriate for the topic

20.0 to >15.0 pts

All Criteria Met

The writing: • employs a level of language suitable for the topic and audience • shows the writer’s commitment to the topic • explains or defines unfamiliar or complicated terms • includes unbiased, fair language appropriate for the topic

15.0 to >10.0 pts

Meets 3 of 4 Criteria

The writing: • employs a level of language suitable for the topic and audience • shows the writer’s commitment to the topic • explains or defines unfamiliar or complicated terms • includes unbiased, fair language appropriate for the topic

10.0 to >5.0 pts

Meets 2 of 4 Criteria

The writing: • employs a level of language suitable for the topic and audience • shows the writer’s commitment to the topic • explains or defines unfamiliar or complicated terms • includes unbiased, fair language appropriate for the topic

5.0 to >0.0 pts

Meets 1 of 4 Criteria

The writing: • employs a level of language suitable for the topic and audience • shows the writer’s commitment to the topic • explains or defines unfamiliar or complicated terms • includes unbiased, fair language appropriate for the topic

0.0 pts

Meets 0 of 4 Criteria

The writing: • employs a level of language suitable for the topic and audience • shows the writer’s commitment to the topic • explains or defines unfamiliar or complicated terms • includes unbiased, fair language appropriate for the topic

20.0 pts

This criterion is linked to a Learning OutcomeOrganizationPaper: • follows a well-chosen pattern of organization established in the thesis • forms a meaningful whole, including a clear beginning, a strong middle, and an effective ending • establishes a unified, coherent line of thinking • uses transitions to link ideas

20.0 to >15.0 pts

Meets All Criteria

Paper: • follows a well-chosen pattern of organization established in the thesis • forms a meaningful whole, including a clear beginning, a strong middle, and an effective ending • establishes a unified, coherent line of thinking • uses transitions to link ideas

15.0 to >10.0 pts

Meets 3 of 4 Criteria

Paper: • follows a well-chosen pattern of organization established in the thesis • forms a meaningful whole, including a clear beginning, a strong middle, and an effective ending • establishes a unified, coherent line of thinking • uses transitions to link ideas

10.0 to >5.0 pts

Meets 2 of 4 Criteria

Paper: • follows a well-chosen pattern of organization established in the thesis • forms a meaningful whole, including a clear beginning, a strong middle, and an effective ending • establishes a unified, coherent line of thinking • uses transitions to link ideas

5.0 to >0.0 pts

Meets 1 of 4 Criteria

Paper: • follows a well-chosen pattern of organization established in the thesis • forms a meaningful whole, including a clear beginning, a strong middle, and an effective ending • establishes a unified, coherent line of thinking • uses transitions to link ideas

0.0 pts

Meets 0 of 4 Criteria

Paper: • follows a well-chosen pattern of organization established in the thesis • forms a meaningful whole, including a clear beginning, a strong middle, and an effective ending • establishes a unified, coherent line of thinking • uses transitions to link ideas

20.0 pts

This criterion is linked to a Learning OutcomeWriting QualityWriting: • flows smoothly from one idea to the next. • exhibits a variety of sentence beginnings, lengths, and structures.

10.0 to >8.0 pts

Meets All Criteria

Writing: • flows smoothly from one idea to the next. • exhibits a variety of sentence beginnings, lengths, and structures. • no major spelling errors present • writer uses proper grammar throughout • MLA or APA format used correctly

8.0 to >6.0 pts

Meets 4 of 5 criteria

Writing: • flows smoothly from one idea to the next. • exhibits a variety of sentence beginnings, lengths, and structures. • no major spelling errors present • writer uses proper grammar throughout • MLA or APA format used correctly

6.0 to >4.0 pts

Meets 3 of 5 criteria

Writing: • flows smoothly from one idea to the next. • exhibits a variety of sentence beginnings, lengths, and structures. • no major spelling errors present • writer uses proper grammar throughout • MLA or APA format used correctly

4.0 to >2.0 pts

Meets 2 of 5 Criteria

Writing: • flows smoothly from one idea to the next. • exhibits a variety of sentence beginnings, lengths, and structures. • no major spelling errors present • writer uses proper grammar throughout • MLA or APA format used correctly

2.0 to >0.0 pts

Meets 1 of 5 Criteria

Writing: • flows smoothly from one idea to the next. • exhibits a variety of sentence beginnings, lengths, and structures. • no major spelling errors present • writer uses proper grammar throughout • MLA or APA format used correctly

0.0 pts

Meets 0 of 5 Criteria

Writing: • flows smoothly from one idea to the next. • exhibits a variety of sentence beginnings, lengths, and structures. • no major spelling errors present • writer uses proper grammar throughout • MLA or APA format used correctly

10.0 pts

This criterion is linked to a Learning OutcomeDue DatePaper is turned in by assigned due date

10.0 pts

Full Marks

Paper is turned in by assigned due date

0.0 pts

No Marks

Paper is turned in after assignment due date

10.0 pts

Total Points: 100.0

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