Current Market Conditions Competitive Analysis, assignment help

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You have been given the
responsibility of working with your organization’s CEO to do a competitive
market analysis of the potential success of one of their existing products.

Organization name: Keurig Green Mountain Inc.
Product produced: Coffee Pods

Write a 2,100-word
analysis of the current market conditions facing your product, making sure that
you address the following topics:

  • Define the type of market in
    which your selected product will compete, along with an analysis of
    competitors and customers.
  • Analyze any comparative
    advantages and international trade opportunities.
  • Explain the factors that will
    affect demand, supply, and prices of that product.
  • Examine factors that will
    affect Total Revenue, including but not limited to:
  • Price elasticity of demand
  • Factors that influence
  • Various measures of costs,
    including opportunity costs
  • Externalities and government
    public policy and their effect on marginal revenue and marginal cost
  • Recommend how your organization
    can maximize their profit-making potential and increase their presence
    within the market served by the product.

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