DayOne Case Study Analysis

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DayOne Case Study Analysis

Case studies are a great way to apply your new knowledge to a
real world situation.  This week you will read and interpret the DayOnce
case study located in your textbook.

Chapter Nine Case Study: DayOne (Entrepreneurship 3rd
Ed; Bygrave & Zacharakis; pages 360 – 377).

Write a 2-3 page paper.

Address the following in your paper:

What more can the members of the DayOne team do to build
credibility and improve their chances of securing the capital they need to
implement the business plan?

What other options might be considered for raising the funds
needed to move the company ahead?

Imagine Andrew approached you as a potential investor.  Has
DayOne proven the model yet?  What are your concerns? Would you invest?

Include a title page.  Write in 3rd person.  If you
include references only one reference may be from the internet (not
Wikipedia). The other references must be from the Grantham
University online library.  Please adhere to the Publication Manual of the
American Psychological Association (APA), (6th ed., 2nd printing) when
writing and submitting assignments and papers. 

Grading Criteria Assignments

Maximum Points

Meets or exceeds established
assignment criteria


Demonstrates an understanding of
lesson concepts


Clearly presents well-reasoned
ideas and concepts


Uses proper mechanics,
punctuation, sentence structure, spelling, and APA formatting




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