Costs related to the expansion and enhancement of an organization can be just as essential (and large) as costs related to routine business operations. It is important for companies to avoid stagnation and remain abreast of market trends and innovation. This can be achieved through marketing and research and development (R&D), which, as all other business functions, need funding and budgeting. As an HR manager, think about how innovation can be encouraged through initiatives which reward and develop employees.
For this week’s Application, you will analyze costs related to marketing and R&D. You will review the following scenarios and information and use the concepts of return on investment, performance, and other ideas introduced in this week’s Resources to draw conclusions related to questions posed in the prompts.
Please see attachment for the entire assignment.