Entrepreneurial organizations and small businesses

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Using the product, service, or business idea that you developed in the your business plan from the W3 Assignment, evaluate the factors important in conducting a detailed marketing and customer analysis, including:

  • Market potential
  • Evidence of customer interest
  • Relevant buying motives and customer requirements
  • Present and potential competitors and overall competitive intensity
  • Short- and long-term market influences
  • Market changes presently taking place
  • External regulations
  • Market history and traditions
  • Present and potential obstacles facing the market
  • Market gaps to be filled
  • Opportunities for partnerships with other firms in the industry

Evaluated the most viable market position for your new product, service, or business.

Submission Details:

  • Submit your report in a 4- to 5-page Microsoft Word document, using APA style.
  • Name your document: SU_MBA6710_W4_LastName_FirstInitial.xls.
  • Submit your document to the Submissions Area by the due date assigned.

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