Executive Management Team

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Deliverable Length:  12 pages

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Review the course scenario.

*********************************************************This assignment is based on the Sof-A-Logue scenario linked above.*********************************************************

It is time to submit the final plan to the executive management team. It will include the following components, which can be taken from past assignments in this course:

  • The executive summary
  • Introduction
  • Marketing goals
  • The situational analysis
  • The SWOT analysis
  • Customer profiles by describing the company’s target markets (include the demographic and psychographic profiles for each product line)
  • The product strategy (incorporate all three new products into the plan, and describe each product line and its features and benefits)
  • The advertising plan, which will include the following:

    • The logo/slogan
    • The company’s 10th anniversary marketing message
    • One promotional campaign
    • One evaluation method in the postmarketing phase
  • The media plan
  • Conclusion

Your assignment should contain a cover page, an executive summary page, and a reference page in addition to the body paragraphs. The body of the paper should be 8 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 10

pages in length.

Referenced- Cited- No Plag- APA Format

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