Facing the Board of Directors, marketing assignment help

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Question description

Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product.

“They
are very eager to see what we have been working on during the past few
weeks,” she says excitedly. “I am sure they will love the plan and am
looking forward to your presentation.”

“Thanks,” you respond,
feeling a few butterflies in your stomach. “I am looking forward to the
presentation also. I think we have covered all of the bases and I am
sure we have a solid plan.  I have jotted down the order of items to
cover that I think will be best for the presentation. What do you
think?”

Objectives of plan

Marketing research used to select target market

Product

Pricing

Distribution

Promotional Strategies

Measuring results

Contingency Plan

“This
looks like a solid format for the presentation. Let me know if you have
any questions and I will be happy to help,” Michelle says exiting your
office.

You close the door of your office so you can fully
concentrate on preparing your presentation. You have a lot of material
to cover, but you have been working on this plan for weeks. Now it’s
just a matter of formulating a cohesive strategy and anticipating any
questions that may arise during the presentation.

What might somebody else say to show your proposed solution is wrong?

What could you say to show s/he is wrong?

What alternative solution might someone else recommend?

What reasons might someone provide to support their solution?

How would you respond to their reasons?

Is there a compromise or creative solution?

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