Global Marketing – Request is attached.

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Global Marketing – Request is attached.

Global Marketing – Request is attached.
Global Marketing Environment or the Twilite Zone? In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization as a consultant to Enrique’s conducting an environmental analysis. Provide a minimum of 10 slides in PowerPoint with an additional title and references slide. Scenario – Enrique is the owner of Enrique’s Obel P-Group, which is currently located in the city closest to where you live. Enrique has now hired you as a marketing consultant for his business. Enrique has realized the market has become saturated in the United States. At a recent international trade show, he was surprised at how many requests he received to license or franchise his concept in other countries. Your task is the following: Using Obel P-Group, identify another country outside the United States (U.S.) to research to determine the feasibility of entering this foreign market. Then complete steps 1–3: Step 1: Mission Redefine Enrique’s Mission. Enrique’s current mission is more of a product oriented mission statement. For example, “We sell flowers” or “We make pizza.” Using the Library, write a brief summary about what constitutes a strong market-oriented mission statement. Create a marketing oriented mission statement for Enrique’s business. Step 2: Situation Analysis Describe methods that Enrique could use to identify his internal strengths and weaknesses information. Explain your response. Using the Library located in the Academic Tools area, conduct an environmental scan of the foreign country you chose (identify opportunities and threats to the business). Examples could include competitive, technological, economical, sociocultural, political, and legal forces. After completing your situation analysis, identify Enrique’s competitive advantage against his direct and non-direct competitors in the chosen foreign market. Ex. cost, product, or niche What advice would you give to Enrique in his quest to build a sustainable competitive advantage in your chosen new market? Step 3: Marketing Objectives Provide at least two S.M.A.R.T. goals (i.e., Specific, Measurable, Achievable, Relevant and Time-bounded).  External Opportunities External Threats Sociocultural: Identify two sociocultural forces that present a potential opportunity in a foreign Country. Sociocultural: Identify two sociocultural forces that present a potential threat in in for the foreign country. Demographic: Identify two demographic forces that present a potential opportunity in the foreign country. Demographic: Identify two demographic forces that present a potential threat in the foreign country. Economic: Identify two economic forces that present a potential opportunity in the foreign country.   Economic: Identify two economic forces that present a potential threat in the foreign country.   Step 4: Marketing Strategy Provide 3 strategies for growth for Enrique’s business in the foreign market using, market development, product development, and diversification. Briefly describe your marketing mix strategy for the new market. Step 5: Implementation Using the concepts from the text, explain how you will turn your implementation plan for the new market into a reality. Step 6: Evaluation Using the concepts from the text, describe how will you evaluate and control your marketing strategy for the new market. Step 7: Summary Analysis: Provide a summary of the global environment for the product. External Opportunities External Threats Political: Identify two political forces that present a potential opportunity in the foreign country.   Political: Identify two political forces that present a potential threat in the foreign country.   Legal: Identify two legal forces that present a potential opportunity in the foreign country. Legal: Identify two legal forces that present a potential threat in the foreign country.   Competitive: Identify two competitive forces that present a potential opportunity in the foreign country.   Competitive: Identify two competitive forces that present a potential threat in the foreign country.   Technological: Identify two technological forces that present a potential opportunity in the foreign country.   Technological: Identify two technological forces that present a potential threat in the foreign country.     PowerPoint should be original and submitted to the Dropbox before the end of the unit.

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