Directions: PLEASE respond to this in a perspective that shows you have real world experience in these topics. Talk about this in a Marketing Agency Managers Perspective
MT1 – External Context of Strategy
MT1 – Some aspects of the External Context of Strategy to be considered are: What are some of the fundamental characteristics of the External Context and the key questions to be asked when analyzing the firm’s external context. How to use PESTEL analysis to identify the macro characteristics of the external context. What are some of the determinants and consequences of globalization.