· How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.
· Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.
· Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.