https://www.lynda.com/Design-Documentaries-tutorials/depth-Pinkberry-case-study/125753/176630-4.htmlQuestion One· How would you update the personality of the brand to reinvigorate Pinkberry? Provid

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https://www.lynda.com/Design-Documentaries-tutorials/depth-Pinkberry-case-study/125753/176630-4.html


Question One

·   How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.


Question Two

·   Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.


Question Three

·   Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.

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