I need this done ASAP. The item we choose to promote for AT&T is a
. There is a link attached with the guidelines to this checkpoint. Ignore the “assign to a group member” and answer all the following questions.
I need this done ASAP. The item we choose to promote for AT&T is a faster router. There is a link attached with the guidelines to this checkpoint.
Marketing Plan Checkpoint # 4: Prototype Design of the Product Format: Use 12 Times New Roman font, double space, and proper MLA Citation (meaning you cite everything that you found through a source and you will use in -text citation). This assignment is worth 20 points. In this group assignment, the assigned groups will divide up each section among its members to do . Each member will submit their own section, including a proper heading for the assignment. Only assign one section/bullet point to one group member for that particular group member to submit through Turnitin. If your group, has sections/bullet points not assign to a group member, then it is up to the group to decide how these sections/bullet points will be completed. After each group member submits their completed section through Turnitin. Then, the group will combine each of its member’s assigned sections /bullet points in a narrative document, and post it in their group page. Instructions: In a narrative format using the proper headings discuss the following: Assign to one group member • Development of a working (or as cl ose to working as possible) product prototype. • Development of Packaging, labeling, and brand nam e. Develop packaging for both shipment of product and retail shelf placement. Assign to one group member • Explanation of overall marketing strategy for the new product. (Product, Promotion, Distribution, Price) • Development of a comprehensive pricing strategy for the product, taking into consideration the costs o f production and marketing. • Develop a strategy for product distribution. Assign to one group member • Explanation of the Promotion Mix, including: o Overview of 4 elements of promotion o Development o f both push and pull promotion strategy (including costs of a planned consumer sales promotion such as coupon, point -of purchase materials, rebate, premium, consumer contest or game, or consumer sweepstakes). o Creation and presentation of two forms of adver tising media (e.g., print ads, outdoor advertising, Internet, radio, social media, event, TV commercials). o Estimation of marketing costs/promotion budget Assign to one group member • Present a sales forecast for the first two years of product availability, with supporting rationale for sales and profits. • The plan should also evaluate possible opportunities for glo bal marketing of your product.