- Identify the chosen firm’s Resources
A good place to start with an internal firm analysis is to catalog the assets possessed by a firm. You are required to conduct research to try to find out the types of tangible and intangible assets possessed by the company. You need to begin by listing the firm’s tangible and intangible assets.
Building, equipment, etc.
- Contracts, intellectual property, etc.
The idea of this exercise is not to simply list a few resources but to hypothesize as to how they contribute to the firm’s ability to create value. You need to go beyond simply listing the $ value of the assets and explain why you think some of the assets are of strategic importance. (You can do so by explaining how the firm employs these resources in creating consumer value.) Please understand that you are required to appraise these resources (see below).