IMC Tactics

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Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.The paper

  • Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style to an external si
  • Must include a separate title page with the following

    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined
  • Must include a separate references page that is formatted according to APA style as outlined

http://fortune.com/fortune500/list/

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