Information Systems in Organizations, assignment help

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 Information Systems in Organizations

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Before you begin this assignment, be sure you:

1. 
Have
completed all previously assigned readings, particularly those assigned in Week
1 of the class

2.  Read the “Kelly’s Salon Case Study” and review the “Walmart
Example.”

 

Overview of Business Environment Analysis for Kelly’s
Salon

Kelly’s
Salon has been in business since 1995 and has seen an increase in
competition from a variety of competitors, as described in the Case Study.  With the news that a Hair Cuttery is likely
to open only five miles away, Kelly, the owner of Kelly’s Salon,
is
concerned and has begun analyzing her situation and what could be done to
remain competitive in this changing environment.  She has recognized that scheduling her
employees and her customers is causing her problems, and she thinks she should
focus on that first, as it is fundamental to her business.
  Kelly also believes that there must be a
technology solution that could help her run her salon, but she has no idea
where to start.

You
are a Systems Analyst, and Kelly has asked you to help her with determining how
she can improve her business.  Kelly has
requested, specifically, that you verify and provide added support to her own
analysis that has resulted in the identification of a Strategy for Competitive
Advantage and a Business Process for Improvement.  This will be the basis for defining business
and systems requirements for an IT solution. This Strategy and IT Solution will
help to bring Kelly’s Salon into the 21st century and take advantage
of current technology.  You will
analyze her business environment using Porter’s Five Forces Analysis.  Then, you will use the results of that
analysis to explain how it supports Kelly’s Strategy for Competitive Advantage,
and the business process that she selected for improvement through the use of
technology.

It is important to note that a business owner has
many areas where improvements can be made, such as:  staff, building facility, supplier
agreements, advertising, etc.  There are
also many possible solutions that could improve the business strategy and
processes.  Since time and costs are involved,
the owner should address basic problems first in choosing the strategy and
which processes to improve. (Consider a lemonade stand; while it would be nice
to have a chair to sit behind a table to serve the lemonade to customers, that
is not crucial; however, having lemonade and cups are crucial to the business.)

A second important concept for this class is that,
among all the ways that competitive advantage and processes can be improved,
the focus is on information technology solutions.  In your role as a Systems Analyst, you will
be supporting Kelly’s selected strategy and process for improvement, and
proposing an appropriate IT solution. 
This work begins with an analysis of Kelly’s Salon using the Five Forces
Model.

Five Forces Analysis:

You know that Michael Porter’s Five Forces Model
is a useful tool for analyzing a business. 
The Model is used to help understand the importance of the five
competitive forces and determine a strategy to develop and maintain a
competitive advantage.  The Five Forces
are described and discussed in Chapter 7 of the e-textbook. They are:

  • Buyer
    Power
  • Supplier
    power
  • Threat
    of substitute products or services
  • Threat
    of new entrants
  • Rivalry
    among existing competitors

Strategy for Competitive Advantage:

After reviewing Porter’s Generic Strategies for competitive advantage,
as shown in the table below, Kelly has decided on the Cost Leadership Strategy because she wants to provide a variety of
services at a cost that is lower than her competitors and thereby attract more
customers.  She knows that she can offer
lower costs than the Hair Cuttery that is opening nearby, but she will need to
make some improvements to do that.

Target Scope

Advantage

Low Cost

Product Uniqueness

Broad

(Industry Wide)

Cost Leadership Strategy

Differentiation Strategy

Narrow

(Market Segment)

Focus Strategy

(low cost)

Focus Strategy

(differentiation)

Business Process:

Following a Five Forces Analysis and selection of
a strategy for competitive advantage, the next step is to identify a process
for improvement that will support the strategy and provide the most benefit,
and position the business for future improvements.  While there are several areas in need of
improvement, Kelly has decided that Customer
and Employee Scheduling
is the most important process to be improved.

In your role as Systems Analyst, Kelly wants you to provide solid
justification for the strategy for competitive advantage and the business process
that she has selected, and help her determine if an information technology
solution can help.

Assignment:  Kelly’s Salon Stage 1:Create a
document that includes:

I. 
 Introduction

Brief introduction providing the background
of the case, why you are writing and what is to come in your paper.  This should only be 3-5 sentences.

II. 
 Five Forces Analysis

Perform a Porter’s Five Forces
analysis
for Kelly’s Salon, addressing each of the five forces in two or
three sentences.  For each of the five
forces, your analysis should include:

· 
Explanation of the force and what it means to Kelly’s
Salon

· 
Assessment of the force’s impact (Positive, Negative or
Neutral) on the business

· 
A statement as to whether it should affect Kelly’s
strategy for a competitive advantage (yes or no).

You will copy the table below into your paper and use it as the
framework for this analysis.

FIVE FORCES
ANALYSIS

FORCE

EXPLANATION

(Minimum 2 good sentences)

IMPACT  (POSITIVE, NEGATIVE, or NEUTRAL)

AFFECT
STRATEGY?
(YES/NO)

BUYER POWER

SUPPLIER POWER

THREAT OF SUBSTITUTE PRODUCTS OR SERVICES

THREAT OF NEW ENTRANTS

RIVALRY AMONG EXISTING COMPETITORS

[Note] Do not identify solutions or things that Kelly should do to address
the force’s impact.
 (The idea is to simply identify an assessment
of the impact and if the force will affect Kelly’s Salon’s Strategy for
Competitive Advantage.)

III. 
Justification of Selected Strategy for Competitive Advantage

· 
Explain how Kelly’s
selected strategy for competitive advantage – Cost Leadership Strategy — is
justified and supported by the Five Forces Analysis.

· 
Relate the strategy back to each of Porter’s five forces discussing
the impact of the strategy based on your assessment of the force (positive,
negative, or neutral).

IV. 
Business Process

· 
Explain how the
process Kelly has identified to be improved – Customer and Employee Scheduling
— is related to and supports the strategy for competitive advantage Kelly selected. 

· 
Explain generally
how a technology solution could help improve the process.  (Do not provide any specific solution.)

References:  Provide at least one external resource
in your paper on an area of your choice. 
Note that two or more external resources are required for maximum
points.  An external resource is a resource
other than those provided in the class or textbook.   Incorporate a
properly formatted APA citation in the text of your document.  Then, place an APA style reference page at
the end of your document. 

Formatting: 

For academic
writing, the writer is expected to write in the third person. In third person,
the writer avoids the pronouns I, we, my, and ours. The third person is used to
make the writing more objective by taking the individual, the “self,” out of
the writing. This method is very helpful for academic writing, a form in which
facts, not opinion, drive the tone of the text. Writing in the third person
allows the writer to come across as unbiased and thus more informed.

· 
Write a short concise paper:
 2-3 double spaced pages of content;
table entries for the Five Forces analysis should be single spaced.

· 
Use at least one external
resources with APA formatted citation and reference.

· 
Include a title page and
a reference page.

· 
Compare your work to the Grading Rubric below to be sure you have met content
and quality criteria. 

· 
Submit your paper as a Word document, or a document that can be read in
Word. 

· 
Your submission should include your last name first  in the filename:  Lastname_firstname_Stage_1

GRADING RUBRIC:

The
“right” and “wrong” answers have to do with whether or
not you correctly incorporated the course vocabulary and concepts from the
textbook to support your choices and have 
addressed all parts of the assignment. 

ISFM-300 Case Study, Stage 1
Rubric: Business Environment Analysis

Criteria

90-100%

Far Above
Standards

80-89%

Above
Standards

70-79%

Meets
Standards

60-69%

Below Standards

< 60%

Well Below
Standards

Possible Points

Five Forces Analysis

 41-45 Points

Analysis covers all 5 forces, explaining them
and their impact on the business in
the case study (Positive, Negative or Neutral) and whether it should
affect the strategy (Yes/No); and strongly demonstrates understanding of
course vocabulary and concepts, analysis and critical thinking. 

 36-40 Points

Analysis covers all 5 forces, explaining them
and their impact on the business in the case study (Positive, Negative or
Neutral) and whether it should affect the strategy (Yes/No); and demonstrates
understanding of course vocabulary and concepts, analysis and critical
thinking. 

 31-35 Points

Analysis covers all 5 forces, explaining them
and their impact on the business in the case study (Positive, Negative or
Neutral) and whether it should affect the strategy (Yes/No).  Minimal use of course concepts and
vocabulary.

 27-30 Points

Analysis covers 1-4 forces, and/or lacks explanations
and/or strategy; may be lacking in demonstration of understanding of course
concepts, analysis, and/or critical thinking.

0-26 Points

Analysis not included, or does not address many
of the 5 forces.

45

Justification of Selected Strategy for Competitive Advantage

18-20 Points

The selected
strategy for competitive advantage is exceptionally well supported based on
the explanation of the results of the Five Forces Analysis of the business, and
is fully explained demonstrating a strong understanding of course vocabulary,
concepts, analysis and critical thinking.

16-17 Points

The selected strategy for competitive advantage is
well supported based on the explanation of the Five Forces Analysis of the business
and is adequately explained demonstrating understanding of course vocabulary,
concepts, analysis and critical thinking.

14-15 Points

The selected strategy for competitive advantage
is supported based on the explanation of the Five Forces Analysis of the business
and explained demonstrating some understanding of course vocabulary,
concepts, analysis and critical thinking.

12-13 Points

The selected strategy for competitive advantage
is not adequately supported based on the explanation of the Five Forces
Analysis of the business, does not come from analysis of the Case Study,
and/or is lacking in demonstration of understanding of course vocabulary,
concepts, or analysis.

0-11 Points

No analysis and/or discussion of strategy for
competitive advantage selected is provided or little effort is shown.

20

Process to Improve

9-10 Points

The explanation
of how the selected business process is related to and supports the strategy
for competitive advantage and the explanation of how technology could improve
the process are clear, complete and convincing; and demonstrate a strong
understanding of course vocabulary, concepts, analysis and critical thinking.

8 Points

The explanation of how the selected business
process is related to and supports the strategy for competitive advantage and
the explanation of how technology could improve the process are clear and
complete; and demonstrate a good understanding of course vocabulary,
concepts, analysis and critical thinking.

7 Points

The explanation of how the selected business
process is related to and supports the strategy for competitive advantage and
the explanation of how technology could improve the process are both
provided; and demonstrate an understanding of course vocabulary, concepts,
analysis and critical thinking.

6 Points

The explanation
of how the selected business process is related to and supports the strategy
for competitive advantage and the explanation of how technology could improve
the process may not both be provided, or may not be clear or relevant; and
may demonstrate a lack of  understanding of course vocabulary,
concepts, analysis and critical thinking.

0-5 Points

The explanation of how the selected business
process is related to and supports the strategy for competitive advantage and
the explanation of how technology could improve the process are not provided;
or little effort is shown.

10

External Research

9-10 Points

Two or more sources other than the textbook are
incorporated and used effectively. Sources used are relevant and timely and
contribute to the analysis.  References
are appropriately incorporated and cited using APA style.

8 Points

At least one source other than the textbook is
incorporated and used effectively. Source(s) are relevant and contribute to
the analysis. References are appropriately incorporated and cited using APA
style.

7 Points

At least one external resource used and properly
incorporated into the text. Reference is cited using APA style.

6 points

A source other than the textbook may be used,
but is not properly incorporated or used and/or is not effective or
appropriate and/or is not relevant or timely; and/or does not follow APA
style for references and citations.

0-5 Points

No external research is incorporated or reference listed is not cited within text.

10

Report Format

14-15 Points

Report is very well organized and is easy to
read.  Very few or no errors in
sentence structure, grammar, and spelling; double-spaced, written in third
person and presented in a professional format.

12-13 Points

Report reflects effective organization; has few
errors in sentence structure, grammar, and spelling; double-spaced, written
in third person and presented in a professional format.

10-11 Points

Report has some organization; may have some
errors in sentence structure, grammar and spelling. Report is double spaced
and written in third person.

9 Points

Report is not well organized, and/or contains
several grammar and/or spelling errors; and/or is not double-spaced and
written in third person.

0-8 Points

Report is extremely poorly written, has many
grammar and/or spelling errors, or does not convey the information.

15

TOTAL Points Possible

100

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