Instructions: You decided to start a new business. You see an opportunity to open up a drive-in movie theater. With the dramatic rise in gas prices, people are not traveling very far, and they are looking for a great bargain. You plan to charge only $8 per car.
- Develop a name for your business and give a reasoning for the business name.
- What ordinary resources will you need?
- What might you add to this business that could be extraordinary?
- Which resources and capabilities provide the company with a real opportunity for a sustainable competitive advantage? Why?
- Your paper must be in APA format.
- If you need help with APA format or writing a master level paper, please contact the Writing Studio.
- You must include a minimum of 6 peer reviewed references.
- Your paper must be no less than 5 pages long (your cover page and reference page are not included in these 5 pages).
- 85% of your references must be no older that 5 years old.