Integrates Marketing Plan

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Your hotel has decided to outsource space to a restaurant brand. The restaurant brand [of your choosing] should have a bistro feel, suit business travels, and local professionals for lunch and after hours. It should also welcome leisure travelers, and to a lesser extent, families.

  • To make the target markets aware of the new restaurant.
  • Build a database for each market to communicate with them.
  • To increase revenue and profit.

Note: It is a marketing plan, not a promotional plan. While you are using promotional tools you should also discuss product, price, and place (distribution), and how each is used to attract a specific market.

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