Locate four American icons, past or present.

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Cultural Materialism is a theory that argues that social change is dependent on three factors: a society’s infrastructure, structure, and superstructure. Within this space – “stuff” or material goods becomes relevant, as what we want to have or buy and who we want to be all shape our culture. There is a huge connection between what is popular and who is revered and cultural power, in particular in regards to economics and politics.

  • Locate four American icons, past or present.
  • Look at how they are used to sponsor or support materialism (commercials or goods to purchase).
  • Write 1 paragraph per icon, detailing how the icon is shaping our understanding of culture and identity.
  • Cite the textbook and two additional resources that discuss intercultural communication

    textbook is attached below.

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