Cultural Materialism is a theory that argues that social change is dependent on three factors: a society’s infrastructure, structure, and superstructure. Within this space – “stuff” or material goods becomes relevant, as what we want to have or buy and who we want to be all shape our culture. There is a huge connection between what is popular and who is revered and cultural power, in particular in regards to economics and politics.
- Locate four American icons, past or present.
- Look at how they are used to sponsor or support materialism (commercials or goods to purchase).
- Write 1 paragraph per icon, detailing how the icon is shaping our understanding of culture and identity.
- Cite the textbook and two additional resources that discuss intercultural communication
- Use APA formatting for both the in-text citations and reference section.
- Although not required, avoid web pages as sources, focusing on Foothill Libary Database searches or Google Scholar finds
textbook is attached below.