Market Research Proposal

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I have a marketing research proposal due.

I need the following below.

·       Clear statement of the intended contribution(s), both theoretical and substantive.

·       Background, including a brief review of relevant literature and how the proposed research will provide a novel and interesting contribution.

·       Motivation and research questions, including a statement of the specific research question(s) that will be addressed, why they are important and interesting, and what the researchers expect to learn from answering these questions.

·       Research design and methodology, including a detailed description of study design, data sources/collection procedures, experiments to be run (if applicable), modeling techniques to be used (if applicable), and any other relevant details. Methodological details will play a crucial role in the evaluation process, and the proposed research should be feasible.


The form of the proposal is as follows

:

1.

Title Page

–includes the title of the project from the RFP, the names of the  prepares of the proposal, and contact information who the proposal is being prepared  for and the date

2.

Background of the Problem

including literature review

3.

Statement of the Research Objectives

–usually stated in the RFP–if not they must  be determined as described

4.

Study Design

–a statement of how the data will be gathered and who will be sampled and the sample size

5.

Areas of Questioning

–not found in all proposals–however, it may be helpful and is a tentative list of survey topics based on the research objectives

6.

Data Analysis

–which techniques will be used to analyze the data


7.



Personnel Involved



–provides a list of all people involved in the project and short  vita of each (You may enter a place for this on your paper and say that details will come later)

8.

Specifications and Assumptions

–If you have any. If not, you may say that they will be discussed with the potential client.

9.

Services

–spell out exactly what the research supplier will do (or you may enter a place for this in the paper and say that the details will come later)

10.

Cost

–specify the cost and payment schedule (You may estimate this or you may enter a place for it in the paper and say that it has yet to be determined).

11.

Timing

–state when various phases of the project will be completed

12.

Reference page

Market Research Proposal
Final Project This Final Project is from a “real life” call for proposals that was from the Marketing Science Institute. For this project, you will use some of the research that you have conducted during the course to write a brief proposal that would fit the parameters of this “call for papers.” You will not be conducting the primary research, but you may use some secondary research to support your proposal. For this final project, write a marketing proposal that fulfills the organization’s request for proposals as outlined below. http://www.msi.org/research/research-competitions-and-calls-for-papers/past-research-competitions-and-calls-for-papers/call-for-research-proposals-on-social-interactions-and-social-media-marketi/ Call for Research Proposals on Social Interactions and Social Media Marketing NOTE THAT THIS TIMELINE HAS PASSED. IT IS INCLUDED HERE FOR INFORMATIONAL PURPOSES ONLY. Proposals must be received by Monday, March 10, 2014. Funding decisions will be announced in June. Background Social interactions take place between marketing actors all the time, and can take on many different forms. For example, consumers exchange information with each other regularly through word-of-mouth communication, online reviews and ratings, and social media posts (to name just a few). Social interactions between customers, clients, and partners also occur regularly in business-to-business settings. Although the topic of social interactions has been studied for decades in marketing, the ubiquity of social media and, critically, the widespread use of social media, present new opportunities (and challenges) for marketers. Thus, new research questions have arisen that warrant rigorous examination. Research Priorities and Suggested Topics (Students in MKT 645 will select from one of the prompts below. If you want to address another topic, please obtain your instructor’s approval). We encourage researchers to submit proposals related to one (or more) of the seven research priorities listed below. These priorities were developed by a committee of leading researchers (behavioral and quantitative) and representatives from some MSI member companies. Proposals must be relevant to the broad topic of social interactions and social media marketing, and demonstrate the potential to make a substantive and theoretical contribution to the field of marketing. The consumer journey in a social media world. Traditional models of the consumer journey or decision processes (e.g., the “marketing funnel” or hierarchy of effects models) may not apply in a social media context. Research is needed to characterize the consumer journey when social interactions and social media engagement are potential sources of influence. How do consumers process, act on, and distribute brand/product information obtained through social channels at different points in their journey? Such work may provide valuable insights into the dynamic evolution of consumer social learning and social attitude formation over time, and could help understand how consumers respond to multiple sources of influence (social and non-social) in a multi-channel environment. It could also involve an examination of social advertising (e.g., advertising on Facebook) and seeing how effective social advertising is in transitioning consumers between different states on their journey towards purchase. Social media engagement and return on engagement. The term “engagement” has emerged as an important marketing objective and performance metric. What “engagement” is, however, is not always clear and is often poorly defined. A better understanding of engagement (and its different types in different social contexts) would be valuable so that managers know what is worth measuring and paying attention to. Research is needed to help establish what individual consumer or user engagement in social media is, what causes it, what it affects, and how it changes over time. Further, we encourage research that establishes methods for quantifying “return on engagement” in a social media context. For example, research comparing different types of engagement with respect to how they generate different returns (or kinds of marketing value) would be useful. Social media and customer relationship management (CRM). This research priority seeks new research that helps establish the value of individual-level social media data for CRM, customer valuation, segmentation/targeting, and related marketing activities. Very little is understood about how consumers’ behaviors in social media can be used for CRM. We encourage research linking individual-level social media data to CRM data. For example, how a customer interacts with other customers, with whom they interact, and how frequently they interact could provide valuable insights into their value as customers. Individual social network position may also be relevant, since prior research has looked at connectivity (number of friends) but other network-related measures may be informative. Further, research that identifies individual differences that help discriminate between consumers and help managers more appropriately customize and/or target offerings based on social media data could be useful. Mechanisms for incentivizing and encouraging social interactions. Much of marketing is about finding effective approaches for encouraging consumers to behave how companies want them to. Often this involves various kinds of incentives designed to make consumers more likely to purchase products. In the context of social interactions and social media, companies want customers to share information about products with their friends either via face-to-face communications or through social media. How can marketers make these social interactions more likely to happen? More importantly, how can marketers make certain types of social interactions—such as those that are more impactful on consumers’ attitudes and behaviors—more likely to happen? We encourage research that develops and empirically tests mechanisms for incentivizing or encouraging specific types of marketer-desired social interactions. This could involve completely new approaches, or consider how existing marketing tactics such as promotional offers and discounts could be used to trigger social interactions. New approaches to social media monitoring. Companies are increasingly using social media monitoring services to track mentions of products and brands over time, measure sentiment, identify “influential” consumers, and conduct competitive intelligence. Although this is potentially valuable, there is likely more value to be extracted from social media monitoring data. Research in this area could try to identify new uses for social media monitoring data and attempt to understand how a company should optimally monitor and, importantly, react to what they see in social media. This could include building better statistical models for forecasting brand metrics using social media monitoring data, linking social media monitoring metrics to more general brand health metrics to see whether social media data can be used to reliably measure brand health, and using social media monitoring data to develop new metrics other than “volume” (number of mentions) and “valence” (sentiment) that are both meaningful and linked to marketing outcomes of interest. Consumption of social media platforms and services. Although marketers typically think about social media platforms as channels for promoting or advertising their products/services/brands, or for interacting with customers, the platforms themselves are services. Popular platforms such as Facebook and Twitter have vast numbers of users, and new platforms emerge on a regular basis. Research is needed to better understand how social media platforms as consumed/used. This research could consider issues such as consumers’ decisions to adopt and dis-adopt social media platforms, modeling usage over time, quantifying network effects and externalities, understanding how different platforms are used in different ways, and how consumers allocate time and attention across multiple platforms. Typology of social media interactions in marketing settings. Currently we use an over-simplified and homogeneous characterization of the social information transmission process (often simply referred to as word-of-mouth). There are, however, many types of consumer-to-consumer and consumer-to-business social interactions that take place in various offline and online settings. Not all interactions are the same, and a typology of interactions that accounts for type of social interaction, context/setting, and key differences would be valuable to the field, particularly if it is empirically grounded. Submissions  All proposals should include the following sections: Clear statement of the intended contribution(s), both theoretical and substantive. Background, including a brief review of relevant literature and how the proposed research will provide a novel and interesting contribution. Motivation and research questions, including a statement of the specific research question(s) that will be addressed, why they are important and interesting, and what the researchers expect to learn from answering these questions. Research design and methodology, including a detailed description of study design, data sources/collection procedures, experiments to be run (if applicable), modeling techniques to be used (if applicable), and any other relevant details. Methodological details will play a crucial role in the evaluation process, and the proposed research should be feasible. The form of the proposal is as follows: Title Page–includes the title of the project from the RFP, the names of the prepares of the proposal, and contact information who the proposal is being prepared for and the date Background of the Problem including literature review Statement of the Research Objectives–usually stated in the RFP–if not they must be determined as described Study Design–a statement of how the data will be gathered and who will be sampled and the sample size Areas of Questioning–not found in all proposals–however, it may be helpful and is a tentative list of survey topics based on the research objectives Data Analysis–which techniques will be used to analyze the data Personnel Involved–provides a list of all people involved in the project and short vita of each (You may enter a place for this on your paper and say that details will come later) Specifications and Assumptions–If you have any. If not, you may say that they will be discussed with the potential client. Services–spell out exactly what the research supplier will do (or you may enter a place for this in the paper and say that the details will come later) Cost–specify the cost and payment schedule (You may estimate this or you may enter a place for it in the paper and say that it has yet to be determined). Timing–state when various phases of the project will be completed Reference page Some possible sources of data or information may be: Facebook Audience Insights – free at: https://www.facebook.com/ads/audience-insights/people The robust audience creation tool from Facebook lets you create any sort of target demographic—by region, by age and gender, by interest, by page likes, and more—and shows you the break down of the audience slice you’ve chosen. One of the quickest ways to learn about those who have liked your page is to run insights on that specific segment. Free data sets at http://www.pewinternet.org/datasets/
Market Research Proposal
Workbook: Marketing Research in Consumer Behavior DIRECTIONS ON USING THE WORKBOOK The workbook is designed for learners to use as a running journal cataloguing their understanding of the textbook and as a resource for the final project. If you work on your research and writing throughout the course, you will find that your final project will reflect your best efforts. You do not need to turn in the workbook unit Unit 6. Revising Your Work Please revise your writing as you complete the workbook. You should: Ensure your writing remains concise. Make sure that what you said is worth saying, what you wanted to say, and whether a reader will understand what you are saying. Ask yourself whether your writing is relevant to the prompt or question. Final Project The assignment is to create a 9-page synthesis utilizing selected peer-reviewed journal articles and visuals. You should strive to produce a synthesis essay addressing the writing prompt. The Writing Prompt For the final project, you will be writing a research proposal. In order to do that, you need to synthesize and recount the current state of research in the field. Some articles have been provided below but you may research other scholarly, peer reviewed journal articles on the same subjects. The sources are available from the library: The first three sources have also been provided in the Unit 1 Assignment. Evans, J. R., & Mathur, A. (2005). The value of online surveys. Internet Research, 15(2), 195-219. Retrieved from https://search-proquest-com.ezp-02.lirn.net/docview/219855644?accountid=143980 Yuksel, M., Milne, G. R., & Miller, E. G. (2016). Social media as complementary consumption: The relationship between consumer empowerment and social interactions in experiential and informative contexts. The Journal of Consumer Marketing, 33(2), 111-123. Retrieved from https://search-proquest-com.ezp-02.lirn.net/docview/1774802515?accountid=143980 Mitchell, A., Madill, J., & Chreim, S. (2015). Marketing and social enterprises: Implications for social marketing. Journal of Social Marketing, 5(4), 285-306. Retrieved from https://search-proquest-com.ezp-02.lirn.net/docview/1716910113?accountid=143980 Araujo, T., & Neijens, P. (2012). Friend me: Which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. doi:http://dx.doi.org.ezp-01.lirn.net/10.1108/10662241211271581 Tsiotsou, R. H. (2016). The social aspects of consumption as predictors of consumer loyalty. Journal of Service Management, 27(2), 91-116. Retrieved from https://search-proquest-com.ezp-01.lirn.net/docview/1780455081?accountid=143980 The article below is an overview of internet marketing research but is not empirical research on its own. However, it may give you some ideas. Pomirleanu, N., Schibrowsky, J. A., Peltier, J., & Nill, A. (2013). A review of internet marketing research over the past 20 years and future research direction. Journal of Research in Interactive Marketing, 7(3), 166-181. doi:http://dx.doi.org.ezp-02.lirn.net/10.1108/JRIM-01-2013-0006 … include more articles, three of them can be from non-peer reviewed sources. Important Due Dates and the Purpose of the Assignment This assignment requires two separate submissions: End of Week 6. Submit the Synthesis Worksheet. End of Week 6. Submit the completed final project with annotated references. The purpose of this assignment is to synthesize an argument discussing how a diverse set of sources related to your position regarding the prompt. The Synthesis Guide Your goal as a synthesis essay writer is to develop a thesis statement while: Exploring a diverse set of sources for evidence. Judging whether sources are retained or discarded. Responding to the retained sources and discuss how they relate to your position. Thus, you will recombine various tidbits and ideas from sources as to derive a novel attempt charged with challenging or defending a claim. The guiding principle for this assignment is to adhere to the prompt. You will be assessed on how well you communicate a synthesis to a receptive audience. Remember that only essays adhering to the prompt may obtain high marks. Also, you should be aware that writing a synthesis paper requires experience in constructing analytical and argumentative essays. Prepare Yourself as a Writer As an aspiring writer wanting to make an educated and insightful point, you should engage a process allowing you to complete the Synthesis Worksheet while preparing to draft the synthesis essay. Thus, before dashing into the assignment, you should: Break down the writing prompt into a checklist of goals necessary for successfully completing the assignment. Find your weak spot. (A little more on this later!) Review, process, and submit the Synthesis Worksheet on time as to obtain feedback. Brainstorm and outline the synthesis essay using the feedback from the graded Synthesis Worksheet and your reading notes. Draft and revise the synthesis essay before submitting it. Remember, planning is a key to success. Make sure to have a schedule and do your best to stick with it! Find Your Weak Spots Jung once commented, “Until you make the unconscious conscious, it will direct your life, and you will call it fate.” His words ring true aspiring writer unaware of and guided by their weaknesses. Thus, it is important to uncover your weak spots and transform them into strengths benefiting your writing. Transforming weakness into strength is an introspective effort requiring honesty while reading an article. For example, if you find yourself: …encountering terms and phrases you do not know, then it would be smart to look them up. …unable able to articulate the purpose of an article after reading it, then it would be a good idea to Tackle the Synthesis. (More on this in a moment.) …struggling to recall noteworthy ideas appearing within the article, then it would be handy to make margin notes, reading notes, and highlights of key concepts and terms. …unable to formulate inferences after reading, then ask whether you read carefully enough! The most significant action leading to the transformation of weakness to strength is being honest with yourself when facing a challenge. Being honest with yourself may result in a feeling of being overwhelmed. However, that is a good sign because you are acknowledging weaknesses and working on transforming them into knowledge supporting your role as a successful analyst. Take a few moments and scan one of the articles as to find your weak spots. Then, immediately afterward, work on resolving them into useful knowledge! Tackle the Synthesis Creating a synthesis essay is an experience in which you successfully, concretely, and concisely support a position using judgment and a diverse array of sources. However, before writing, you should start by Working the Prompt: Invest 5-10 minutes into carefully reading the prompt. Make sure you can articulate the goals required to address the prompt. If you have questions, be sure to ask for help! Highlight essential terms and elements appearing within the prompt. It is important to identify and understand the essence of the prompt and what it offers your synthesis efforts. Essential elements often include things such as: (a) titles; (b) publication dates; (c) disciplines; and (d) the intentions of prompt. Now it is time to sit down and work through the following activities for each article: Read the abstract and highlight the: (a) purpose; (b) method; and (c) findings of the study. Scan the article as to get a gist of the study and skip what you do not immediately understand. Reread the article and use margin notes and highlights to help you mark important information. Make sure you understand the elements you ignored while scanning the article. Confirm that the highlights and margin notes help you see the content, utility, and value of the article. Cluster highlighted segments and margins into groups sharing a common theme or idea. For example, if you have a subset of margin notes all sharing a theme such as the struggles faced by entrepreneurs in deregulated markets, then you may wish to lump them into a single theme. Draw a picture relating themes, highlighted elements, and margin notes as to show potential relationships. Make a choice to either support or disqualify the indicated stance! Your choice is the position you will defend via argument. Highlights and margin notes are important because they serve as reminders and help organize your reading notes into themes. In turn, the themes may help organize your synthesis essay and crystallize your understanding of the articles. Complete the Synthesis Worksheet You are ready to work on the Synthesis Worksheet! Complete the Synthesis Worksheet before containing onward. Let’s Write! Synthesis essay writers are guided by a few principles: It is important to critically read a source. Critically reading a source should enable you to understand the important characteristics of the source. In fact, you performed a critical reading of each source while completing the synthesis worksheet. Not all sources are useful. It is important to ask the following questions while evaluating the suitability of a source: Does the source fit the purpose of my essay? Does the source provide important background information? Is the source contributing information other sources lack? Can I use this source to add depth to my essay? Does this source confirm or conflict with other sources? How? Does the source support of oppose my position? Taking only what you need from suitable sources. Ask the following questions of the sources you deemed suitable for your study: What are the major points within the source supporting my position? How much of an excerpt shall I use? Why would I include the excerpt in my essay? How can I comment upon the excerpt? Cited paraphrases and short quotes may be used to integrate sources into your essay. A strong conclusion, supporting your position, is required and must rely upon the evidence you integrated into the essay. Remember to open with an introduction containing your thesis statement (your position) and use your selected sources to synthesize an argument supporting your position. Great! I Have a Draft. What Should I Do? The emergence of a draft is an important milestone on the path to completion; however, it is not the end of your efforts. Now that you know what you want to say, it is time to revise for clarity. The following self-editing strategies and tips may help you learn how to recognize and correct errors affecting the clarity and quality of your argumentative essay: Read your work out loud at a moderate pace. You will be amazed how awkward pauses and strange-sounding phrases will help you identify mistakes. Read through your paper while pretending you are someone else. Often approaching your writing from the perspective of another will reveal confusing phrases and ideas requiring clarification. Ask yourself whether your argument supported the thesis statement and prompt. If not, then you must revise until you support both. Ensure all topic sentences provide appropriate support for your thesis statement. Also, ensure each paragraph develops a complete unit of thought containing examples and commentary. Did you explain a short quote using one or two sentences? If not, then how will your reader know the relevance of the quote? Fix it! Consider word choice and missing words. While reading out loud, ask yourself whether you used an incorrect word or are missing a word. Are you noticing vagueness sneaking into your writing? If so, highlight the sentences you think are vague and revise them for clarity. Do not be afraid to use cited and relevant examples to help clarify your meaning. Do you use difficult to read long sentences? If so, consider breaking long sentences in half and revising into two concise and meaningful sentences. Also, hunt down wordy phrases like as a result of and replace them with a simpler phrase like because. Ask yourself whether everything is APA formatted! Most importantly, identify your most common mistakes and seek them out during revision! Remember that you may always visit the writing center for help. The Synthesis Worksheet Instructions: Complete the following questions for each of the sources. First Source Question 1. What is the APA formatted reference for the source? Evans, J. R., & Mathur, A. (2005). The value of online surveys. Internet Research, 15(2), 195-219. Retrieved from https://search-proquest-com.ezp-01.lirn.net/docview/219855644?accountid=143980 Question 2. What is the purpose of the source? To provide a thorough analysis of the role of the internet in survey research and to discuss the implications of online surveys becoming such a major force in research. Question 3. What is the subject, or topic, of the source? The proper way to conduct online surveys and the advantages and disadvantages of using online surveys versus another survey. Question 4. Using one sentence, create a thesis statement for the source. Conducting online surveys has advantages over other survey methods that can be more effective to the marketer. Question 5. Find six points made within the source either opposing and/or supporting your position. *Global reach is an advantage. There will be 1.1 billion internet users globally in 2005. *Business to business and business to consumer due to market research and customer relationship managers increasing the business and getting closer with one another. *Online surveys offer flexibility, because it can come in many different formats such as e-mail or be embedded in a website or online survey. *Online surveys offer speed and timeliness of the survey and feedback from consumers. *Online surveys offer convenience because they can be completed any time of day and in several different formats. *Online surveys offer ease of data entry and analysis. The respondents will fill the information out on line in real time and be able to send it back to the marketer immediately. Question 6. What are the social, historical, and personal contexts appearing in the source? What biases are present? Be sure as you write your final paper that you address any biases or limitations of the sources. Socially, there are more people using the internet via computers, laptops, and smartphones that can access online surveys. It makes more sense to have online surveys and make the surveys easy and less complex. Historically, people or certain age groups may prefer to receive the surveys via the telephone or the mail. The younger generation would prefer to be reached quickly and have the survey at their finger tips to be completed at a much faster rate. They prefer not talking to anyone. The bias would be that all surveys should be completed online rather than by snail mail or the telephone. I personally prefer to complete a survey online. I would much rather not have to talk to anyone. They take too long and I can multitask while completing the survey. Writing Activity. Using the responses for Questions 1-8, provide an annotated reference for the source: Evans, J. R., & Mathur, A. (2005). The value of online surveys. Internet Research, 15(2), 195-219. The authors are discussing thorough analysis of the role of the internet in survey research and to discuss the implications of online surveys becoming such a major force in research. The researchers gives a list of strengths, weaknesses, advantages, and disadvantages. They also give us a comparison between online research vs other forms of research. Ways to mitigate weaknesses are discussed as well as how online research has become vastly popular. Finally, they provide a very useful source of information and impartial advice for any professional who is considering the use of online surveys.  Second Source Question 1. What is the APA formatted reference for the source? Yuksel, M., Milne, G. R., & Miller, E. G. (2016). Social media as complementary consumption: The relationship between consumer empowerment and social interactions in experiential and informative contexts. The Journal of Consumer Marketing, 33(2), 111-123. Retrieved from https://search-proquest-com.ezp-01.lirn.net/docview/1774802515?accountid=143980 Question 2. What is the purpose of the source? Explore the interaction between consumer empowerment and social interactions as fundamental social media elements. It demonstrates their relationship in both experiential and informative social media setting where social media complements an offline consumer activity. Question 3. What is the subject, or topic, of the source? The topic of this paper is how social media plays a role in consumer empowerment and the social interactions. Question 4. Using one sentence, create a thesis statement for the source. Social media is a powerful tool that plays a role in how consumer behavior online and offline. Question 5. Find six points made within the source either opposing and/or supporting your position. * Prior research establishes social media as an empowering tool for consumers through its interaction opportunities (Jayanti and Singh, 2010; Patino et al. , 2012; Tiu Wrigh et al. , 2006), focusing on online reviews and electronic word of mouth (eWOM) to acknowledge the relationship between consumer empowerment and social interactions.  * Consumers experience empowerment through a wide variety of elements that increase the freedom of choice and action to shape their consumption experiences while at the same time complementing their offline activities. *Consider news: for younger consumers, online newspapers seem to substitute for printed newspapers, whereas for older consumers, they seem to have a complementary effect on the use of other media. * Consumers are empowered in online platforms where they can actualize their consumption fantasies and expand their power through the control of available experiences (e.g. participating in a beach volleyball game at home via Kinect; managing an online fantasy football team comprised of actual NFL players to compete with friends). * When consumer empowerment is experiential, empowering elements will moderate the effects of social interactions such that social interactions will only have a positive effect on the evaluations and behavioral intentions of a complementary activity when empowerment is high. * Consumers are also empowered through the control of information in online and mobile platforms. Question 6. What are the social, historical, and personal contexts appearing in the source? What biases are present? Be sure as you write your final paper that you address any biases or limitations of the sources. There are no biases present. This article is heavy data and chart driven. Simply states the facts. The younger generation responds much better to social media interactions. When empowerment is high there is a positive to effect to socialization using social media. Historically, the younger generation is more social media driven versus the older generation that would prefer more human interaction. The article does give recommendations regarding future studies and needed research on empowering social media. Writing Activity. Using the responses for Questions 1-8, provide an annotated reference for the source: Yuksel, M., Milne, G. R., & Miller, E. G. (2016). Social media as complementary consumption: The relationship between consumer empowerment and social interactions in experiential and informative contexts. This paper explores the interaction between consumer empowerment and social interactions as fundamental social media elements. It demonstrates their relationship in both experiential and informative social media setting where social media complements an offline consumer activity. The researchers manipulate the empowering and the socializing elements of complementary activities to show their effects on both the complementary online and the complemented offline activities. It reveals that that these elements increase positive consumer responses toward both the online and the offline activities through psychological empowerment. The researchers identified the need to study how social media may affect real-life consumer behavior. They also identified the interaction between the empowering and the socializing elements of social media offerings in both experiential and informative settings. Third Source Question 1. What is the APA formatted reference for the source? Mitchell, A., Madill, J., & Chreim, S. (2015). Marketing and social enterprises: Implications for social marketing. Journal of Social Marketing, 5(4), 285-306. Retrieved from https://search-proquest-com.ezp-01.lirn.net/docview/1716910113?accountid=143980 Question 2. What is the purpose of the source? Build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop an understanding the perceptions and practices of marketing within social enterprises. Question 3. What is the subject, or topic, of the source? How to affectively use social enterprises to market to consumers. Question 4. Using one sentence, create a thesis statement for the source. Social enterprises can be used effectively in social marketing that changes the world by innovative, fresh, and captivating ideas. Question 5. Find six points made within the source either opposing and/or supporting your position. * Social enterprises can be conceived as the organizations or programs within which social entrepreneurs accomplish their work. * Social enterprises are organizations seeking to address social issues through the application of business practices and principles. * Current research into marketing in not-for-profit organizations suggests that while marketing is viewed in a positive light in many not-for-profits. *Social enterprises are both familiar with and experienced in the application of, marketing practices and approaches.  *Social enterprises perceive that word-of-mouth style approaches to promotional activities lead to the establishment of more durable, meaningful relationships with key stakeholder groups. *Social enterprises may be viewed as potential adopters of the social marketing approach to effect social change and achieve their social missions.  Question 6. What are the social, historical, and personal contexts appearing in the source? What biases are present? Be sure as you write your final paper that you address any biases or limitations of the sources. Gaining a better understanding the challenges associated with social enterprises as they develop their strategic marketing plans in order to achieve social change. Historically, social enterprises did not exist. All marketing was done via the newspaper, television, and radio. Being able to leverage potential opportunities and challenges may use for social marketing. One bias would be how organizations deal with conflicting social values with economic, social and environment with their missions. When using marketing strategies for not-for-profit organizations you must consider the waste of money, intrusiveness, and manipulation. Writing Activity. Using the responses for Questions 1-8, provide an annotated reference for the source: Mitchell, A., Madill, J., & Chreim, S. (2015). Marketing and social enterprises: Implications for social marketing. Journal of Social Marketing, 5(4), 285-306. Build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop an understanding the perceptions and practices of marketing within social enterprises. The researchers expose the challenges social enterprises face in developing strategic marketing activities that address business needs, while balancing stakeholder interests linked to the social missions of such organizations. This article teaches a reader about social marketing and how it relates and can be used in social enterprises. Fourth Source Question 1. What is the APA formatted reference for the source? Araujo, T., & Neijens, P. (2012). Friend me: Which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. doi:http://dx.doi.org.ezp-02.lirn.net/10.1108/10662241211271581 Question 2. What is the purpose of the source? The purpose of this study is to show how brands participate in social network sites (SNSs) and investigates both the different strategies they adopt and the factors that influence these strategies. Question 3. What is the subject, or topic, of the source? The study confirmed that SNS adoption follows a general path of Internet innovation adoption by brands. Industry markets exert influence, with technology and consumer intensive brands being more likely than all other industry segments to be present in SNSs and to participate at higher engagement levels, while brands targeting younger audiences also engage at higher levels than brands targeting generic audiences.  Question 4. Using one sentence, create a thesis statement for the source. This article gives a comprehensive overview of brand strategies in social networking sites by identifying factors influencing such activities.  Question 5. Find six points made within the source either opposing and/or supporting your position. *The market in which the brand operates influences SNS presence as well as the level of SNS engagement; in particular, brands operating in information technology and consumer markets will show higher SNS adoption. *Brands targeting younger segments of the population will show higher SNS presence and engagement levels than those targeting older segments. *SNS presence will be stronger, and levels of engagement higher, in a brand’s home market than in other markets. *Availability of online support or online sales activities in a country will positively influence brand SNS usage and levels of engagement in that country. * The target country will influence a brand’s SNS use and levels of engagement; brands will show higher levels of SNS use in the USA and the Netherlands when compared to Brazil. *Markets in which top global brands operate continue to exert an influence on the adoption of internet innovations. SNS presence was significantly higher for information technology and telecommunication brands.  Question 6. What are the social, historical, and personal contexts appearing in the source? What biases are present? Be sure as you write your final paper that you address any biases or limitations of the sources. The age of a brand’s target market had on decisions related to SNSs. Top global brands targeting younger audiences were more likely to display SNSs prominently on their homepages, and were also more likely to use SNSs to ask consumers to share brand content, or to engage with a brand community. The younger generation identifies with social media sites moreso than the Generation X. The researchers remind the readers the importance of communicating your brands through social networking sites. The researchers are fact driven and give the readers options and advantages and disadvantages of social networking sites. Writing Activity. Using the responses for Questions 1-8, provide an annotated reference for the source: Araujo, T., & Neijens, P. (2012). Friend me: Which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. The purpose of this study is to show how brands participate in social network sites (SNSs) and investigates both the different strategies they adopt and the factors that influence these strategies. The study confirmed that SNS adoption follows a general path of Internet innovation adoption by brands. Industry markets exert influence, with technology and consumer intensive brands being more likely than all other industry segments to be present in SNSs and to participate at higher engagement levels, while brands targeting younger audiences also engage at higher levels than brands targeting generic audiences. The researchers state markets in which top global brands operate continue to exert an influence on the adoption of internet innovations. SNS presence was significantly higher for information technology and telecommunication brands. Overall, not only does this study provide a general set of results for SNS usage and engagement levels from top global brands across three countries a welcome addition to case studies or experimental research in the area, but it also reinforces the importance of SNSs for brand communication research, which should also take into consideration the increasingly larger and more global usage that brands make of SNSs as part of their communication strategies. Fifth Source Question 1. What is the APA formatted reference for the source? Tsiotsou, R. H. (2016). The social aspects of consumption as predictors of consumer loyalty. Journal of Service Management, 27(2), 91-116. Retrieved from https://search-proquest-com.ezp-02.lirn.net/docview/1780455081?accountid=143980 Question 2. What is the purpose of the source? The purpose of this source is to examine the role of parasocial and social aspects of consumption in building trustworthy and loyal relationships in both offline and online services. Question 3. What is the subject, or topic, of the source? The topic of this paper is social networking sites adoption by brands from an organizational standpoint, at a time when the majority of the top global brands actively promote such services. Question 4. Using one sentence, create a thesis statement for the source. Social and parasocial relationships can be developed in comsumption communities and influence consumers’ service brand loyalty. Question 5. Find six points made within the source either opposing and/or supporting your position. * Parasocial identification with the consumption group will be positively related to parasocial problem solving. * Parasocial identification with the consumption group will be positively related to group engagement. * Parasocial identification with the consumption group will be positively related to service brand trust. *Group engagement will be positively related to service brand trust. * Service brand trust will be positively related to service brand loyalty. * Reference group acceptance will be positively related to group engagement. Question 6. What are the social, historical, and personal contexts appearing in the source? What biases are present? Be sure as you write your final paper that you address any biases or limitations of the sources. The social and personal context appearing from this source is the relationship between consumers. This paper explores the consumer to consumer relationship and how companies would like to foster that type of strong relationship building with their customers. This paper offers positive and negative things about para social relationships between consumers. This can be a positive experience or one bad opinion can negatively influence a groups opinion of a product or response. Writing Activity. Using the responses for Questions 1-8, provide an annotated reference for the source: Tsiotsou, R. H. (2016). The social aspects of consumption as predictors of consumer loyalty. Journal of Service Management, 27(2), 91-116. The purpose of this source is to examine the role of parasocial and social aspects of consumption in building trustworthy and loyal relationships in both offline and online services. Social and parasocial relationships can be developed in comsumption communities and influence consumers’ service brand loyalty. The researcher discusses these points Parasocial identification with the consumption group will be positively related to parasocial problem solving. Parasocial identification with the consumption group will be positively related to group engagement. Parasocial identification with the consumption group will be positively related to service brand trust. The researcher explores the consumer to consumer relationship and how companies would like to foster that type of strong relationship building with their customers. They offer positive and negative things about para social relationships between consumers. Sixth Source Question 1. What is the APA formatted reference for the source? Pomirleanu, N., Schibrowsky, J. A., Peltier, J., & Nill, A. (2013). A review of internet marketing research over the past 20 years and future research direction.Journal of Research in Interactive Marketing, 7(3), 166-181. doi:http://dx.doi.org.ezp-02.lirn.net/10.1108/JRIM-01-2013-0006 Question 2. What is the purpose of the source? The purpose of this source is to examine the internet marketing literature to determine how the literature has evolved in terms of quantity, content, and publication outlets. Question 3. What is the subject, or topic, of the source? The study provides both academics and practitioners with an updated review of the internet marketing literature along with a sense of how internet marketing research is evolving. Question 4. Using one sentence, create a thesis statement for the source. The internet is a great resource for marketing research on any topic. Question 5. Find six points made within the source either opposing and/or supporting your position. *There is an array of journals that can be found to use in your studies. *Electronic databases are popular way to store journals and allow easy access for the researcher. *Through the electronic database you can search for any journal, document, or abstract you may need by entering in a key word in the search box. *Each article is classified into a category to make searching for the article easier. *The number of articles being published on the internet has increased significantly in the past five years. *Areas of significant growth over the next several years are social media networks, mobile internet, and internet analytics. Question 6. What are the social, historical, and personal contexts appearing in the source? What biases are present? Be sure as you write your final paper that you address any biases or limitations of the sources. The article is biased towards most of the information in the article except the charts and results. They advise the reader to focus more on those things than the actual article. The number of internet marketing articles have increase from the early 1990’s. Writing Activity. Using the responses for Questions 1-8, provide an annotated reference for the source: Pomirleanu, N., Schibrowsky, J. A., Peltier, J., & Nill, A. (2013). A review of internet marketing research over the past 20 years and future research direction.Journal of Research in Interactive Marketing, 7(3), 166-181. The purpose of this source is to examine the internet marketing literature to determine how the literature has evolved in terms of quantity, content, and publication outlets. The study provides both academics and practitioners with an updated review of the internet marketing literature along with a sense of how internet marketing research is evolving. The internet is a great resource for marketing research on any topic. The researcher discusses how there is an array of journals that can be found to use in your studies. Electronic databases are popular way to store journals and allow easy access for the researcher. Areas of significant growth over the next several years are social media networks, mobile internet, and internet analytics. he article is biased towards most of the information in the article except the charts and results. They advise the reader to focus more on those things than the actual article. The number of internet marketing articles have increase from the early 1990’s. Seventh Source Question 1. What is the APA formatted reference for the source? Tehrani, N. (2005). Online marketing comes of age! opportunities & pitfalls. Customer [email protected] Solutions, 24(4), 2-2,4,6,8. Retrieved from https://search-proquest-com.ezp-02.lirn.net/docview/208158231?accountid=143980 Question 2. What is the purpose of the source? The purpose of the source is to discuss evolution in marketing and how it focuses on online marketing. Question 3. What is the subject, or topic, of the source? The subject is discussing how marketing is reinventing itself through online marketing, but the principles of marketing is still the same. Question 4. Using one sentence, create a thesis statement for the source. Integrating marketing can be effective through online and other forms of marketing. Question 5. Find six points made within the source either opposing and/or supporting your position. * Today, integrated marketing is also the only way to go. One cannot cancel all other marketing plans in favor of online marketing only. * Well-designed print ad will stand out in a publication just as a well-designed online ad will be noticed on a Web site.  * Other forms of marketing such as print, trade shows, exhibition, etc. create the perception of stability, dedication, longevity, awareness and commitment of the company, not to mention brand recognition and marketing through education, which are vital in the marketing process. * When thinking of doing online marketing, don’t forget other forms of marketing. * Check the reputation of the company behind the Web site on which you would like to do your online marketing. * Check the quality of the content. Quality editorial matter brings quality readers, and quality readers become quality sales leads for your products and services. Question 6. What are the social, historical, and personal contexts appearing in the source? What biases are present? Be sure as you write your final paper that you address any biases or limitations of the sources. The source is acknowledging the usage of online marketing and its importance. They are giving facts to use for when you decide to use online marketing these are the things you should be aware of. Historically, the article says do not forget to use other forms of marketing and they can be just as effective as online marketing. Personally, the author is trying to stress the importance of having a good marketing plan. He feels to not have one at all will soon be the demise of a company. The author is bias against not having a marketing plan. To be a successful company you need to have one so that people can hear and read about your product. Writing Activity. Using the responses for Questions 1-8, provide an annotated reference for the source: Tehrani, N. (2005). Online marketing comes of age! opportunities & pitfalls. Customer [email protected] Solutions, 24(4), 2-2,4,6,8. The purpose of the source is to discuss evolution in marketing and how it focuses on online marketing. Integrating marketing can be effective through online and other forms of marketing. The author gives two reasons companies exist; namely, marketing and innovation. Without these, no company would get anywhere. If the “Renewal Rate” is less than 90 percent, don’t waste your money advertising on that Web site. The combination of positioning and differentiation is what gives your customers a reason to buy your product as opposed to your competitor’s product. The author states that, integrated marketing should be the foundation of your marketing program to include online, print, trade shows, etc. to bring appropriate brand-recognition and marketing through education in order to help you maximize your marketing ROI. Eighth Source Question 1. What is the APA formatted reference for the source? Husain, S., Ghufran, A., & Chaubey, D. S. (2016). Relevance of social media in marketing and advertising. Splint International Journal of Professionals, 3(7), 21-28. Retrieved from https://search-proquest-com.ezp-02.lirn.net/docview/1906047118?accountid=143980 Question 2. What is the purpose of the source? To promote social media program and make them aware and prepare them to face the challenge of change. To keep pace with the flow of the global economic challenges, it is needed to develop foresightedness and take initiatives in managing the social media program and enhance its relevancy.  Question 3. What is the subject, or topic, of the source? The topic focuses on the relevance of social media in marketing and advertising. Question 4. Using one sentence, create a thesis statement for the source. Social media is increasing its horizon and motivation large number of consumers as well as marketers and manufacturers to use it as an important source of important dissemination and conformation.  Question 5. Find six points made within the source either opposing and/or supporting your position. * With the growth of Internet, online social networks have become important communication channels and also virtual communities have emerged. * On the online socialnetworks, consumers can share experiences, opinions, and knowledge therefore they can interact easily withone another through online social networks * Online social networks provide a place for consumers where they can share their product opinions either positive or negative with one another in social interaction * Online social networks users follow their favorite products, companies and services on these online social networks sites, that 80 percent of them used Facebook companies and brands pages. * 22% of shoppers surveyed by the ARF said that social media was “important in my final purchase decision.”  * Social media has also influenced consumer behavior from information acquisition to postpurchase behavior such as dissatisfaction statements or behaviors about a product or a company. Question 6. What are the social, historical, and personal contexts appearing in the source? What biases are present? Be sure as you write your final paper that you address any biases or limitations of the sources. The article discusses the importance of social media and how it can be an asset. Historically and currently many companies have used other forms of marketing however with the addition of the internet, social media marketing has become very popular as well. Companies are able to reach their newest and oldest clientel buy using both methods. Personally, the online virtual world can help a companies reputation as long as they have the products that they are advertising. This is also a way to reach all consumers around the world in minutes. This article mainly talks about using social media marketing and its importance. Writing Activity. Using the responses for Questions 1-8, provide an annotated reference for the source: Husain, S., Ghufran, A., & Chaubey, D. S. (2016). Relevance of social media in marketing and advertising. Splint International Journal of Professionals, 3(7), 21-28. This article promotes social media program and makes users aware and prepare them to face the challenge of change. To keep pace with the flow of the global economic challenges, it is needed to develop foresightedness and take initiatives in managing the social media program and enhance its relevancy. Social media is increasing its horizon and motivation large number of consumers as well as marketers and manufacturers to use it as an important source of important dissemination and conformation. The authors state to stay relevant retailers need to keep up with the changes to ensure that they will be noticed by consumers, reinforcing the fact that moreresearch would be valuable to all parties involved: retailers, marketers, and scholars. Anyone who’s not engaged in some form of social media is making a mistake in today’s world given the volume of people who have embraced and utilize social media. Social media opens up a whole new world for small retailers by providing an endless array of potential interactions with consumers, which is the main reason why there is a need for an increase in studies examining the impact of this new phenomenon on small retailers. Ninth Source Question 1. What is the APA formatted reference for the source? Foster, M. K., Francescucci, A., & West, B. C. (2010). Why users participate in online social networks. International Journal of E-Business Management, 4(1), 3+. Retrieved from http://go.galegroup.com.ezp-02.lirn.net/ps/i.do?p=ITBC&sw=w&u=lirn68662&v=2.1&it=r&id=GALE%7CA229720235&asid=57f72972a6080a5d4275ce3a59093661 Question 2. What is the purpose of the source? This article focuses on understanding the motivation among young adults to participate in online social networks(SNS) such as Facebook, and the implications for marketers in establishing online connections with customers. Question 3. What is the subject, or topic, of the source? To understand the participation in virtual communities of practice, which are defined as being organised around a common interest, and sharing conventions, language, rituals and norms of interaction that make them distinct from other groups.  Question 4. Using one sentence, create a thesis statement for the source. Social media networks provide marketers to develop promotional strategies that are more of a conversation with customers than a one-way communication. Question 5. Find six points made within the source either opposing and/or supporting your position. * The first type of media in Kaplan’s and Haenlein’s schema is a collaborative project, such as Wikipedia, which focuses on the co-creation and sharing of information, and is low on both social presence/media richness and self-disclosure. * Blogs, the second type of social media, are also low on social presence/media richness, but high on self-disclosure because they usually represent the views of one person.  *Content communities such as YouTube, is low on self-disclosure because users and contributors do not have to reveal personal details, but medium on social presence/media richness because of the diverse platforms that are available to share content (photos, videos, PowerPoint presentations).  * Social networking sites such as Facebook, is high on self-disclosure, and medium on social presence/media richness. * Virtual game worlds such as World of Warcraft, and is low on self-disclosure but high on social presence/media richness. * Virtual social worlds, such as Second Life, which have all the three-dimensional functionality of the game world, with the added feature of having no rules about self-disclosure. Question 6. What are the social, historical, and personal contexts appearing in the source? What biases are present? Be sure as you write your final paper that you address any biases or limitations of the sources. The sample size for the study used ample of 18-30-year-old university students. Perhaps that should have just used 18-30 year olds and studied how their motivation changes over time in the usage of social media networks. Historically, the sample size category used are the main groups that use social media networks on the regular. Writing Activity. Using the responses for Questions 1-8, provide an annotated reference for the source: Foster, M. K., Francescucci, A., & West, B. C. (2010). Why users participate in online social networks. International Journal of E-Business Management, 4(1), 3+. This article focuses on understanding the motivation among young adults to participate in online social networks(SNS) such as Facebook, and the implications for marketers in establishing online connections with customers. Social media networks provide marketers to develop promotional strategies that are more of a conversation with customers than a one-way communication. The researchers want the readers to understand the participation in virtual communities of practice, which are defined as being organised around a common interest, and sharing conventions, language, rituals and norms of interaction that make them distinct from other groups. Content communities such as YouTube, is low on self-disclosure because users and contributors do not have to reveal personal details, but medium on social presence/media richness because of the diverse platforms that are available to share content (photos, videos, PowerPoint presentations). Social networking sites such as Facebook, is high on self-disclosure, and medium on social presence/media richness. 24

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