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  • Analyze the benefits afforded to health care marketers that
    understand the importance of establishing core values that guide health
    care organizations in their strategic and tactical pursuits. Determine
    whether you believe the relationship between core values should stay the
    same over time or should change over time. Provide one (1) example of
    such a relationship between core values to support your rationale.
  • Appraise the value offered by Leonard Berry’s Success
    Sustainability Model as a management tool for communication drivers of
    excellence that will yield sustained success. Provide at least two (2)
    specific examples of Leonard Berry’s Success Sustainability Model that
    apply within a health care organization with which you are familiar.(3 References)

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