Marketing Plan Phase IV

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NO PLAGERIASM, ALL WORK MUST BE ORIGINAL

THIS ASSIGNMENT IS A CONTINUATION OF PREVIOUS POWER POINTS SUBMITTED, THESE POWERPOINTS HAVE BBEN ATTACHED.

USE THESE POWER POINTS AS A REFERENCE, THE COMPANY WILL REMAIN THE SAME. STARBUCKS AND NEW PRODUCT AND SERVICE WILL BE A MOBILE STARBUCKS. PLEASE READ THE POWER POINTS, DONT ASSUME YOU ALREADY KNOW.

ONLY DO THE BOLDED AND UNDERLINED BULLETS BELOW

DO AT LEAST 1 SLIDE PER ELEMENT DESCRIBING A MARKETING PLAN FOR THE NEW PRODUCT/SERVICE. FEEL FREE TO USE IMAGES OR EVEN INCREASE SLIDE COUNT

MUST INCLUDE DETAILED AND EXTENSIVE SPEAKER NOTES FOR ALL SLIDES, 2 OR 3 SENTENCES WILL NOT DO. DESCRIBE AS IF SPEAKING TO A CLASS. DO NOT USE FULL SENTENCES ON SLIDES

Based on the product or service you selected for your marketing plan, prepare a 10-15 slide presentation. Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan and answer the following questions:

  • Identify public relations opportunities for your product/service
  • Develop an initial sales promotion schedule of activities
  • Create an advertising plan and schedule of activities
  • Analyze the impact of channel management decisions on the marketing your selected product or service
  • Select distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen
  • Create two different types of media methods for your product or service. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product.
    • For example, a non-print media method could be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of your product.
  • Address in detail three elements of your marketing plan.
    • Integrated Marketing Communication
    • Advertising Strategy/Objectives
    • Push and Pull
    • Media Strategy
    • Advertising Execution
    • Direct Marketing
    • Public Relations/Strategies
    • Positioning

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