Marketing Product, assignment help

As
we are seeing in our readings this week, a “product” is the general term used
for both goods and services. Sometimes the term “product” is also used in a
more general term, referring to the full product profile; that is, the entire
market offering, including the product along with its price, the image of the
brand, etc. The product is the most central of the 4Ps, the ultimate thing the
customer is purchasing. Marketing is an exchange because the company offers
something and the customer offers something in return. The customer and
company, seeks something of value, and each offers a trade. Some segments of
customers will seek value and low prices, whereas others will seek premium
quality. Other customers seek specific attributes, quite idiosyncratic features
and benefits.

Therefore,
describe what we mean by the term “product.” Is there a difference between
goods and services? What are some of the characteristics of a great product?