Marketing Strategy, business and finance homework help

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Marketing Strategy

Continue
with the case study you chose in Week 2.(Trouble Brewing at Starbucks)

Write
an analysis paper on your chosen case study (See Week 2).  This week you
will complete the Marketing Strategy for your chosen case study.

Consider
these elements as you write your paper:

  • Primary (and Secondary) Target Markets
  • Product Strategy
  • Pricing Strategy
  • Distribution/Supply Chain Strategy
  • Integrated Marketing Communication (Promotion) Strategy

The
requirements below must be met for your paper to be accepted and graded:

  • Write between 500 – 750 words (approximately 2 – 3
    pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original
    content/writing.
  • No more than 20% of your content/information may come
    from references.
  • Use at least three references from outside the course
    material, one reference must be from EBSCOhost. Text book, lectures, and
    other materials in the course may be used, but are not counted toward the
    three reference requirement.
  • Cite all reference material (data, dates, graphs,
    quotes, paraphrased words, values, etc.) in the paper and list on a
    reference page in APA style.

References
must come from sources such as, scholarly journals found in EBSCOhost, CNN,
online newspapers such as, The Wall Street Journal, government websites, etc.
Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.  

A detailed explanation of how to cite a source using APA can be found here (link).
 

Download an example here.

 Note: 
A complete layout of the marketing plan can be found in the Appendix
of the text.

Grading
Criteria Assignments

Maximum
Points

Meets
or exceeds established assignment criteria

40

Demonstrates
an understanding of lesson concepts

20

Clearly
presents well-reasoned ideas and concepts

30

Uses
proper mechanics, punctuation, sentence structure, spelling, and APA style

10

Total

100

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