Marriott Case Study

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Use the case and the guideline questions and follow the format and grade rubric below

Guideline Questions as followed

  1. How should divisional hurdle rates be determined?
  2. What steps are required to compute Mariott’s WACC?
    1. debt?
    2. equity?
  3. How is the CAPM used to compute equity costs?
    1. Should the risk-free rate be a long-term or short-term rate?
    2. Should you use arithmetic or geometric market returns?
    3. Over what time period should you measure the market risk premium?
  4. What debt rate should be used in the WACC?
  5. What is Marriott’s WACC?
  6. When should Marriott use divisional hurdle rates?
  7. How are divisional hurdle rates measured?
  8. What is the hurdle rate for Marriott’s lodging business?
  9. What is the hurdle rate for Marriott’s restaurant business?
  10. What is the hurdle rate for Marriott’s contract services business?

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