MKT/571 Team Assignment

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THIS IS A TEAM ASSIGNMENT. MY PORTION IS TO CREATE THE POWERPOINT AND ADD THE INTRODUCTION AND CONCLUSION SLIDE. I HAVE POSTED THE WHOLE ASSIGNMENT SO YOU ARE AWARE OF WHAT IS NEEDED. I WILL UPDATE YOU ON THE BRAND WHEN THE TEAM DECIDES. ANY SUGGESTIONS ARE APPRECIATED.

Purpose of Assignment

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

Assignment Steps

Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy for a product or service of your choice. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum. MY PORTION IS TO CREATE THE POWERPOINT AND ADD THE INTRODUCTION AND CONCLUSION SLIDE.

Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

Your deliverable should include an actual marketing piece for the selected traditional media and for the selected new social media option . This can be actual copy, visuals, radio text, layout sketches, storyboard, etc. (possibly including slogans, logos, etc.) to illustrate how you would incorporate your creative recommendations into the two media branding or product strategies.

Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.

Format your assignment according to APA guidelines.

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