Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail

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Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service available to the consumer. Using your readings and at least one article from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central), develop a distribution system. Channel Levels Select either direct versus indirect distribution by writing about the pros and cons of both methods. (Research support is required) Needs of Target Market Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required) Digital Commerce Is your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.) Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person. Module 1 – Case HUMAN ELEMENT IN NEGOTIATIONS Case Assignment Begin by reading: Stuhlmacher, A., & Adair, B. (2014). Chapter 10: Personality and negotiation. In Benoliel, M. (Ed.), Negotiation excellence: Successful deal making. 2nd. Ed. Hackensack, NJ: World Scientific Publishing Company. [EBSCO eBook Collection] After reading this assignment, prepare a 3- to 4-page paper in which you discuss the extent to which you agree that being prepared to interact empathically and congenially and to apply the concept of mutuality with those at the negotiating table is key to preparing for success in any negotiations. Explain your reasoning, give some examples and offer some theoretical support from your readings. Draw on the background readings and search in the Trident Online Library to find some papers/articles to support your argument and show them in the reference list.

Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Discussion: The Marketing Mix: Value Added   Previous Next  This week we begin to focus on the marketing mix, and marketing mix planning begins with developing an offer that brings value to customers. At the heart of this offer is your product/service. Week 1 Discussion Post Using the product/service chosen in Module 1 complete the following: Explain what product/service you are working with (this paragraph can be reused during class). Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Not including the first paragraph describing your product, this post should be 1 or 2 paragraphs in length (at least 100 words). If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Week 1 Interactive Response to Classmate Required Interactive Response to be made during Week 1: Select one post from a classmate and provide consumer feedback. Your reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required. Week 2 Discussion Post Provide the quick overview of the product or service. Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power. A source that may help you: The US Census Bureau’s American Fact Finder. Research is required to back-up your selection and to provide statistics to show that it is a viable market. Not including the first paragraph describing your product, this post should be 1 or 2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Week 2 Interactive Response to Classmate Required Interactive Response to be made during Week 2: Select a classmate’s post and critically analyze the research used to support the choice of target market. Is it a sufficient?
Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Module 2 – SLP BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Buyer Behavior Application Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. If no one purchases a company’s product or service, the company will quickly go out of business. Apply the model of consumer behavior (Exhibit 11 on page 89 of your textbook) to the product/service you selected in Module 1. Explain how the model affect the purchase process as it relates to the product/service. Providing a list of the steps or a graphic of the model is not adequate, you should explain how the process works in the real world using your own words supported by research. You must use at least two articles from the Trident Online Library’s online databases (Academic Search Complete, Business Source Complete and/or ProQuest Central). The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged. Use the attached APA-formatted template (MKT301 SLP2) to create your submission. SLP Assignment Expectations Your submission will include: Trident University International’s cover page A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion) The reference list page in APA format (see specific research requirements)
Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service available to the consumer. Using your readings and at least one article from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central), develop a distribution system. Channel LevelsSelect either direct versus indirect distribution by writing about the pros and cons of both methods. (Research support is required) Needs of Target MarketAnalyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required) Digital CommerceIs your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.) Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged. Use the attached APA-formatted template (MKT301 Case2) to create your submission. Assignment Expectations Your submission will include: Trident University International’s cover page A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion) The reference list page in APA format. Remember to include at least one article from Trident Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central).
Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Discussion: Marketing for the People!   Previous Next  Marketing for the People! Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone. You don’t want to be considered “fake news.” Week 1 Discussion Post Writing for Publication The focus of your work will be integrated marketing communication (which includes advertising, public relations, personal selling, sales promotion, and direct marketing). Research a controversial marketing, advertising, or public relations scenario/event and provide an overview of it along with your rationale for wanting write about it in next week’s article. Don’t write an article this week; that will be next week’s post after you have received feedback. This post should be 1 or 2 paragraphs in length (at least 50 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Week 1 Interactive Response to Classmate Required Interactive Response to be made during Week 1: Select one article overview and critique the rationale for covering it. Ask questions or provide advice that will improve it. Your reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required. Week 2 Discussion Post Write a 150- to 300-word article that discusses the real-word marketing incident you brainstormed last week. Today’s consumers of media want quick, informative, and exciting information. It can be written in the first or third person. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Week 2 Interactive Response to Classmate Required Interactive Response to be made during Week 2: Choose a classmate’s article and explain what you would have done in the situation if you were the marketing manager or company decision maker. Your reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required. In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.
Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Module 3 – Case INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX Case Assignment Professional Application This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations. You will report on three communication channels: Digital Marketing (REQUIRED) Select two of the following: Broadcast Advertising (TV, radio) Print Advertising Outdoor/Out-of-Home Advertising Sales Promotion Direct Marketing (traditional) Public Relations Personal Selling Communications Channel 1: Digital Marketing Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required) Detail the media plan: What types of digital marketing will be used? Why? Communications Channel 2 Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required) Detail the media plan: What aspects of the marketing communications channel will be used? Why? Communications Channel 3 Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required) Detail the media plan: What aspects of the marketing communications channel will be used? Why? Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged. Use the attached APA-formatted template (MKT301 Case3) to create your submission. Assignment Expectations Your submission will include: Trident University International’s cover page A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion) The reference list page in APA format.
Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Module 3 – SLP INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX Professional Application You are continuing to work with the same product or service you have been using throughout class and you’ll develop a creative strategy. Campaign Theme Describe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments. This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Traditional Media Ads (based on the choices made in this week’s case) Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following. Headline/Tag Line for ad. This must be original and written by you. At least one paragraph of copy to the used in ad. This must be original and written by you. Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Electronic Media (based on the choices made in this week’s case) Develop the “creative” for one electronic media campaign. Describe the following: Headline/Tag Line for ad. This must be original and written by you. At least one paragraph of copy to the used in ad. This must be original and written by you. Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. The focus of this assignment is application and critical thinking. If you are engaging in research, be sure to cite and reference the sources in APA format. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged. Use the attached APA-formatted template (MKT301 SLP3) to create your submission. SLP Assignment Expectations Your submission will include: Trident University International’s cover page A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion) The reference list page in APA format (see specific research requirements)
Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Discussion: Show Me the Money. Let’s Talk Pricing.   Previous Next  Thus far we have developed a quality product and made it available to end users through an effective distribution system. Now it’s time to price the product. Week 1 Discussion Post Develop a pricing strategy for your chosen product/service. Discuss what factors will impact your pricing strategy. What pricing method would you use for your product/service and why? These two questions require research using the textbook. No other resources are required. Citations and a reference list are required for this post. This post should be 2 paragraphs in length (at least 100 words). Do not copy or quote. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Week 1 Interactive Responses to Classmates 1st Interactive Response: Select a post from a classmate. Do you agree with the factors identified? Why or why not? 2nd Interactive Response: Select another post from a classmate and suggest a price adjustment strategy that could be used for this product when sales growth slows down for this product/service in the future. Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses but it is not required. Week 2 Discussion Post Corporate Social Responsibility has risen in popularity and stature in the last decade. Even small companies communicate ways that they give back to their communities. Explain what product/service you are working with (this paragraph can be reused during class). Share a viable social responsible project that can be applied to your business. Explain why it would be a good fit for the culture of your organization and the community you serve. Not including the first paragraph describing your product, this post should be 1-2 paragraphs in length (at least 100 words). If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Week 2 Interactive Responses To Classmates 1st Interactive Response: Select one student’s post and critique the fit of the project to type of company. 2nd Interactive Response: Pick a second student’s post and critique the underlying rationale of why the project was chosen for the company. Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. No research is required; this is a reflection assignment.
Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Module 4 – Case PRICING; RECENT TRENDS IN MARKETING; AND SOCIAL, ETHICAL, AND LEGAL ISSUES Case Assignment Presenting the Marketing Plan Presenting to financers, your management team, client, or a work group is a skill that professionals need to master. Multimedia presentations are the norm today. You’ll take on the role of champion for the product/service you have been applying throughout class. Let your upper management audience know why it should back the project with company resources. Be persuasive and professional. Presentation Script Create a script to accompany the presentation. It should be persuasive and targeted to the group chosen for this presentation. It can be written in a conversational style, but since you are engaging in research be sure to cite in the script and add a reference list in APA format. PowerPoint Presentation Create a professional PowerPoint. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, graphics). Optional content: Sound, videos, animation. Wording on slides should be bullet points or short overviews of what you will discuss when each slide is shown. You want your audience to pay attention to you and not read along on the slide. This part of the Case should be at least 15 slides. Assignment Expectations Please submit your assignment. Two files will need to be uploaded. 1. SCRIPT: A Word document using the attached template (MKT301 Case4). 2. POWERPOINT Presentation
Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Discussion: Course Reflection   Previous Next  Class is rapidly coming to an end. Reflect on what you are taking away from the class and what improvements you’ll make to the way you think about marketing personally and as a professional. This post should be 2 paragraphs in length (at least 100 words). No research is required; this is a reflection assignment. Interactive Responses To Classmates 1st Interactive Response: Select one student’s post about class take-aways and compare to your attitude about the importance of the marketing discipline. 2nd Interactive Response: Pick a second student’s post about improvements to be made and share your feelings.
Module 2 – Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Module 4 – SLP PRICING; RECENT TRENDS IN MARKETING; AND SOCIAL, ETHICAL, AND LEGAL ISSUES You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly. Using the template provided, complete the comprehensive SLP for MKT301. Since you have a series of different reference lists for each assignment, you’ll need to combine them for this submission. SLP4: The Marketing Plan Product/Service Overview (used in your discussions) Module 1 Case: Industry Research Using articles predominately from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central, conduct secondary research on the industry in which your chosen product/service operates. From your research and what you have learned in the readings, identify three (3) marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications. Module 1 SLP: Real-World Application Analyze why & how each of the three marketing factors will impact the chosen product/service. Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding. Module 2 Discussion: Week 1 Discussion Post Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Week 2 Discussion Post Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power. A source that may help you: The US Census Bureau’s American Fact Finder. Research is required to back-up your selection and to provide statistics to show that it is a viable market. Module 2 Case: Getting Your Product into the Hands of Consumers Channel Levels Select either direct or indirect distribution by writing about the pros and cons of both methods. (Research support is required.) Needs of Target Market Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required.) Digital Commerce Is your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.) Module 2 SLP: Buyer Behavior Application Apply the model of consumer behavior (Exhibit 11 on page 89 of your textbook) to the product/service you selected in Module 1. Explain how the model affect the purchase process as it relates to the product/service. Providing a list of the steps or a graphic of the model is not adequate, you should explain how the process works in the real world using your own words supported by research. Module 3 Case: Communications Channel 1: Digital Marketing Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required) Detail the media plan: What types of digital marketing will be used? Why? Communications Channel 2 Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required) Detail the media plan: What aspects of the marketing communications channel will be used? Why? Communications Channel 3 Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required) Detail the media plan: What aspects of the marketing communications channel will be used? Why? Module 3 SLP: Campaign Theme Describe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments. Traditional Media Ads (based on the choices made in this week’s case) Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following. Headline/Tag Line for ad. This must be original and written by you. At least one paragraph of copy to the used in ad. This must be original and written by you. Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. Electronic Media (based on the choices made in this week’s case) Develop the “creative” for one electronic media campaign. Describe the following: Headline/Tag Line for ad. This must be original and written by you. At least one paragraph of copy to the used in ad. This must be original and written by you. Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. Module 4 Discussion: Show Me the Money. Let’s Talk Pricing. Week 1 Discussion Post Develop a pricing strategy for your chosen product/service. Discuss what factors will impact your pricing strategy. What pricing method would you use for your product/service and why? These two questions require research using the textbook. No other resources are required. Week 2 Discussion Post Corporate Social Responsibility has risen in popularity and stature in the last decade. Even small companies communicate ways that they give back to their communities Share a viable social responsible project that can be applied to your business. Explain why it would be a good fit for the culture of your organization and the community you serve. Use the attached APA-formatted template (MKT301 SLP4) to create your submission. SLP Assignment Expectations Your submission will include: Trident University International’s cover page A paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion) The reference list page in APA format The entire paper will vary in length based on what was previously submitted.

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