Module 7 Assignment_MegaBrew: AB InBev-SABMiller Merger

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On November 11, 2015, ABI-Inbev agreed to acquire SABMiller in a transaction valued at $107 billion. Search the Internet for more information about this merger e.g. this NY Times article and answer the following questions in a single Word document.

  • Why do you think ABI-Inbev proposed to acquire SABMiller? What benefit is expected from the acquisition? (5 points)
  • Why would ABI-Inbev agree to sell certain assets/brands to other firms e.g their 59 percent stake in MillerCoors? What other challenges does the firm have in this merger deal? (5 points)
  • How will the merger affect the U.S. beer industry? How should competitors e.g. Molson Coors respond? (5 points)

each question no more than 200 words

and the PPT will provide related knowledge

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