POWER Method Presentation

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Choose
a mid-sized company or organization in which you will assume the role
of an executive-level manager. This may be a real organization or one
you create. (You will use this organization as a basis for the Week 7
assignment so you may wish to consider that project in your selection).

Prepare a PowerPoint® presentation proposing the creation of a social media policy for the organization including the following:

  • A description of a real or fictional
    scenario in which customers’ and/or employees’ social media activities
    have reflected negatively on the organization.
  • The background of why you are making this proposal
  • How social media is changing your organization’s business communication
  • Considerations about how to balance the interest of employees versus the public image of the organization
  • Examples of how other organizations have addressed this issue
  • Details of how such a policy will be implemented and enforced

Your presentation’s organization and content should reflect the P-O-W-E-R method explained in Week 5 Video 4.

Prepare
at least 8 slides (excluding title and references slides) with detailed
speaker notes of approximately 75 words per slide. Your speaker notes
should reveal your reasoning behind your proposal.

Include a minimum of 3 sources,

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