Team Merchandising Rebranding Plan

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Team merchandising is critical for ongoing revenue generation. For this assignment, you will select the sports team of your choice and re-brand the team merchandise with the goal of increasing sales. Licensing is of key importance when re branding. As part of your plan, consider the role licensing will play in brand recognition and your marketing strategies. In 200-250 words write your part on Return of Investment. We choose to re-brand the NHL the New Jersey Devils and have them relocate to Seattle. This is the focus of the assignment.

ROI: Include cost and revenue projections for the plan. This would include how much it would cost to move the team from New Jersey to Seattle, how much would cost for re-branding, changing the logo, new merchandise etc.

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