The Blue Ocean Strategy Discussion

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For this first discussion topic, please go online and research Blue Ocean Strategy. There is an article titled Value Innovation: a leap into the blue ocean by W. Chan Kim which is a great starting point to begin this semester. A link to the article is below and I also posted the article file in Module 1 for your convenience.

This topic is mentioned in your textbook. There are also numerous websites covering this topic thus plenty of information. Share your sources with your discussion mates on this and each of the other discussion topics upcoming this semester. This concept fits well with what you will be doing in Capsim. Participate often and enjoy this discussion

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