Transparency is a growing factor in health care. You have been hired to consult with a group of cardiologists who have just developed their first Web site. The practice is located in a medium-sized co

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Transparency is a growing factor in health care. You have been hired to consult with a group of cardiologists who have just developed their first Web site. The practice is located in a medium-sized community where there are three other cardiology practices. Present the pros and cons for them in developing a proactive approach to transparency on their Web site. Some of the partners in the practice are strongly opposed to providing any metrics on the site.


Source: Chapter 3 Problems (Essentials of Health Care Marketing  – Berkowitz)


APA 250 words

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