two part assignment

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PART 1 500-1000 WORDS. 3 REFERENCES. IN APA FORMAT PLEASE. NO COVER PAGE

  • Respond to all of the following questions using the lessons and vocabulary found in the readings:
    • What role does business-level strategy play in relation to business growth market capitalization?
    • What roles do a firm’s core competencies play in a decision to diversify into new businesses?
    • Why does unrelated diversification have a worse performance record than related diversification?

    The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.Your posting should be the equivalent of 1 to 2 single-spaced pages (500–1000 words) in length

PART 2 4-5 PAGES. 3 REFERENCES IN APA FORMAT PLEASE. NEED COVER PAGE.

  • For this week, analyze GE’s corporate strategy. GE is moving away from some of its financial services emphasis and strongly into the healthcare field. Focus on GE’s healthcare strategy. Begin your paper with a one or two paragraph background about GE so that anyone picking up the paper would learn something about who the organization is and how they are involved in the healthcare field.

    • Level of diversification: A firm like GE should have a moderate-to-high level of diversification. What are GE’s areas of diversification? Evaluate the potential strengths, weaknesses, opportunities, and threats of the diversification approach.
    • International operations: Look at GE’s operations in many countries. Who are their competitors? Evaluate the similarities and differences of GE’s strategy compared to their competitors.
    • Recent events: Look for GE’s engagement in two or more acquisitions or mergers, about which you can collect information. Discuss the corporate strategy and evaluate how it has benefited GE’s acquisition growth and product line.
    • Alliance or joint venture: Select two or more alliances or joint ventures as a meaningful part of one or more of its business units’ business-level strategy. Evaluate the strategy and how well it has worked. Analyze some of the issues encountered. Assess whether the business-level strategy fits their diversification core.

    Submission Details:

    • Based on your research, write succinct discussions of each of these items.
    • Present your work as a 4–5-page report in a Microsoft Word document formatted in APA style.
    • Support your responses with examples. Cite any sources in APA format.

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