Unit 4 Marketing DB

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Throughout your studies, you will be presented with opportunities to respond to other people’s opinions and comments. Please respond to your Discussion topic after you have completed the Reading.

External Secondary Data Sources

Marketing researchers must be diligent in finding viable secondary research resources for a study. Secondary data comes in many different forms. Based on your understanding of the various secondary data sources and their purposes, answer the following questions to demonstrate your marketing research decision making abilities:

Topic 1: Suppose your company is interested in introducing a new women’s facial care product. What secondary data would be useful in helping you to make the decision whether or not to introduce the product? Identify the specific secondary sources and the data they would provide. Develop a brief report on the data that you locate.

Topic 2: Sweet Olivia, a consumer chocolate company, wants to develop a general profile of purchasers of its products in a certain trade area. What type of secondary data would be most useful for this purpose? Explain your answer.

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