Kraft Foods: SWOT Analysis How are they used and the synergies they create that make them strategica

Kraft Foods: SWOT
Analysis

How are they used and
the synergies they create that make them strategically valuable?

A) Tangible Resources

1 Phyical Resources

2 Financial Resources

3 Human Resources

4Other

B) Intangible
Resources

1 Technical Resources

2 Intellectual
Resources

3 Goodwill

4 Other (cultural,
reputational, strategic alliances)

C) Distinctive
capabilities

1 Archietecuture

2 Reputation

3 Innovation