How does innovation change the market? Companies must continually introduce new
products. How does product lifecycle affect prices, demand and customer
expectations. Strategies for market segmentation and solid customer
relationship management are paramount for future success.
The objective of this assignment is – from a management perspective – to
identify external and internal marketing metrics which provide a market- based
view of company performance. This includes both forward and backward looking
Continue with the company you chose for the first assignment and apply the
following concepts to it – I chose Whole Foods Inc.
Here are some parameters to guide you in compiling this paper:
•Product market vs. product life cycle and market potential
•Price performance and value creation – reverse innovation
•Identify value drivers – crowd sourcing
• Market segmentation
•Customer relationship management
•Competitors and their strategies
•Barriers to entry
•Barriers to exit
•Relevant articles posted by faculty
•Other concepts you identify from the text or from current events related to
of choice and examples from the class discussions on both weekly topics.
See Canvas for uploading instructions and due date.
Font: Times New Roman Size 12, paper length, 5-6 pages. Cover page and
reference page are additional pages and should not be included in the page
It is expected that papers are written in the third person, contain the proper
terminology as used in the text and in class, are spelling and grammatically
correct – with a high level of clarity and are referenced appropriately.
Refrain from pasting in excerpts from the textbook as this will diminish your
grade and could be considered plagiarism – resulting in a failing grade.